Global Account-Based Direct Mail Software Market was valued at US$ 721 Mn in 2021 and is expected to reach US$ 1.6 Bn by 2032, find Future Market Insights (FMI) in a recent market survey. As per the findings of the report, cloud platforms, among all platforms will garner significant demand in the market as the bulk of revenue will be generated through them. Revenue through cloud platforms grew at a CAGR of 8% during 2015 – 2021.
The growing trend for customized marketing propels the Global Demand for Account-Based Direct Mail Software
Companies benefit significantly from Account-Based direct mail software since it helps them to easily reach their target audience for individual products and maintain a good relationship with their large base of customers.
Account-based direct mail marketing campaigns are vital for business success, according to 87% of retail firms, and considerably improve the account-based marketing response rate, with over 400% higher replies. More customization of promotions was chosen by 65% of US marketing professionals as the greatest way to enhance their marketing tactics in the Ascend2 survey.
The US Continues to be the Largest Revenue Stream for the Account-Based Direct Mail Software Market
Account-Based Direct Mail Software market in the US to reach a valuation of US$ 551.6 Mn by 2032. From 2015 to 2021, the market revenue through the US grew at a CAGR of 7.9%, while between 2022 and 2032, it is predicted to witness a CAGR of 7.2%.
The combination of the adoption of more digitalized ways of promotion and the increasing trend of personalized advertising together provides the Account-Based Direct Mail Software Industry with tremendous growth potential in the United States. Between 2022 and 2032, the US is expected to be a market with a US$ 276.4 Mn absolute dollar opportunity.
“Introduction of innovations like AI-powered technology, integrations and real-time tracking can help in the revenue growth of Account-Based Direct Mail Software Market in the coming future” comments an analyst at Future Market Insights.
Account-Based Direct Mail Software Market: Competition Insights
Account-based Direct Mail Software market is moderately competitive. Some of the key players operating in the Account-based Direct Mail Software Market include
- Sendoso, Alyce,
- Printfection,
- PFL Hybrid Experience Platform,
- Prospect Smarter Inc.,
- Reachdesk,
- io,
- Xoxoday Plum,
- Kotis Design, and
Some of the recent developments by the key providers of Account-Based Direct Mail Software are as follows:
- In April 2022, Sendoso announced the opening of a new office in The Grove, a neighbourhood in Phoenix, and the transfer of its corporate headquarters from San Francisco, California, to Arizona, starting in November 2022. In addition to helping to create close to 1,000 employees in the neighbourhood, the office space is intended to improve cooperation to better amplify and encourage ties among employees.
- In March 2022, the cross-channel marketing platform Iterable, which drives unified and memorable consumer experiences, and PFL announced their collaboration. Through this partnership, joint customers will be able to conduct planned, data-driven omnichannel marketing campaigns that incorporate automated, tailored, and measurable direct mail into the customer journey.
- In November 2021, the Give and Get Local Directory from Square is being incorporated into Sendoso’s platform, according to the company. Through this cooperation, Sendoso users globally will have easier access to local retailers to buy anything from presents to digital items. Local businesses inside Square’s vast global network will thus have free access to more customers outside of their usual geographic boundaries.
- In July 2020, Alyce announced its partnership with Vidyard under which their customers will be able to give video experiences along with personalized gifting engagements. Customers of Alyce and Vidyard will be able to add or make personal films from Vidyard from within the Alyce gifting flow owing to the connection. The effort intends to support sales teams in developing stronger, more intimate relationships and connections with prospects and clients.
Key Segments Covered in Account-Based Direct Mail Software Market Survey
Account-Based Direct Mail Software Market by Deployment:
- On-Premises
- Cloud-Based
Account-Based Direct Mail Software Market by Application:
- Large Enterprises
- SMEs
Account-Based Direct Mail Software Market by Region:
- North America
- Europe
- APAC
- META
- Latin America
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