A study by Future Market Insights projects that the granola market will grow at a CAGR of 4.5% over the forecast period. The market value is expected to increase from USD 3,753.3 million in 2023 to USD 5,828.8 million by 2033. By the close of 2022, the granola market was valued at USD 3,567.8 million.
The Granola market is experiencing remarkable growth, driven by health-conscious consumers seeking nutritious and convenient options. As Granola’s popularity rises, innovations in flavors and ingredients continue to broaden its appeal, attracting a diverse customer base. Market projections point to sustained growth, solidifying Granola’s status as a preferred choice for both breakfast and snacks.
Granola is a versatile food made from rolled oats, nuts, and sweeteners like honey or brown sugar, often baked until crispy. Commonly enjoyed as a cereal with milk or yogurt or as a dessert topping, Granola is valued for its high fiber and protein content. Available in various flavors such as classic, chocolate, fruit and nut, and more, some varieties also include dried fruits, seeds, and spices, making it a favorite among health-conscious consumers. It’s widely available in grocery and health food stores.
Known for its health benefits, Granola can help lower blood pressure and cholesterol, aid in weight management, improve digestion, and promote heart health. It also boosts energy, helps regulate diabetes, prevents anemia, supports organ function, strengthens bones, and may even reduce cancer risk.
Additionally, Granola nutrition bars are popular among active consumers as meal replacements or snacks that provide balanced nutrition and beneficial fats, making them ideal for those managing their health and maintaining active lifestyles.
| Attributes | Details |
|---|---|
| Market Size Value in 2023 | US$ 3,753.3 Million |
| Market Forecast Value in 2033 | US$ 5,828.8 Million |
| Global Growth Rate (2023 to 2033) | 4.5% |
| Forecast Period | 2023 to 2033 |
| Global Market Share of USA, Germany, Japan and Australia | 70.6% |
Granola Market: Segmentation
Granola market is segmented on the basis of cereals, forms, usage, flavor, and distribution channel. On the basis of cereals, granola market is segmented as oats, brown rice, millet, buckwheat and quinoa. As oats are considered healthy oat granola segment has captured significant market shares, followed by quinoa and brown rice.
Granola market is further segmented on the basis of forms in cereals and bars. The bar segment is being popular as preferred as meal replacement by regularly exercising, health conscious consumers.
On the basis of usage or applications, the market is segmented in breakfast baked goods, salads, gratins, fruit crisps, puddings, cookies, trail mix, cupcakes. Growing market demand for health cupcakes, cookies and other bakery products as well as healthy salads, driving market growth for granola based foods.
On the basis of flavors, the market is segmented in coconut, chocolate, banana, vanilla, strawberry and others. On the basis of distribution channel the granola market is segmented into supermarket/ hypermarket, convenience stores, online and grocery stores.
Granola Market: Region wise outlook
Depending on regions, global granola market is segmented as: North America, Latin America, Eastern Europe, Western Europe, Asia-Pacific Excluding Japan, Japan, and Middle East & Africa.
North America dominated the granola market, followed by Europe. The Demand of granola is rising in developing regions such as Asia Pacific Excluding Japan. Asia- Pacific market is projected to witness the fastest growth during the forecast period.
Granola Market: Drivers
Increasing number of health conscious consumers will drive the market during the forecast period, due to various health benefits such as, it helps as aid in digestion and diabetes management, effective in reducing harmful LDL cholesterol, provides relief from constipation, heartburn and excess flatulence etc.. Changing lifestyle of the consumer, increasing health consciousness and wellness are another major market drivers of granola as it is healthy snack and breakfast option.
Increasing disposable income, strengthen the purchasing power of consumer goods which includes nutritious food such as nutrition bars, snacks and cereal. Since the employment make the lives busier, the demand for nutrition bars and meal replacement could rise. As consumers consumes wholesome and nutritious food as they are easy on-the go.
Increasing competition from the variety of categories results that snack, cereal and bars companies will clearly define the addition of functional and nutritional benefits that set them apart from competing products.
Granola Market: Key players
Some of the key players in granola market are sunnycrunch, Kellogg Corners, General Mills, Nature Valley, Kraft Foods Inc., ConAgra foods, Nestlé, Slim-Fast Food Co. (aUnilever Company), Clif Bar & Coand others.
Regional analysis for Granola Market includes
- North America
- U.S. & Canada
- Latin America
- Brazil, Argentina & Others
- Western Europe
- EU5
- Nordics
- Benelux
- Eastern Europe
- Asia Pacific
- Australia and New Zealand
- Greater China
- India
- ASEAN
- Rest of Asia Pacific
- Japan
- Middle East and Africa
- GCC Countries
- Other Middle East
- North Africa
- South Africa
- Other Africa
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
Report Highlights:
- Detailed overview of parent market
- Changing market dynamics in the industry
- In-depth market segmentation
- Historical, current and projected market size in terms of volume and value
- Recent industry trends and developments
- Competitive landscape
- Strategies of key players and products offered
- Potential and niche segments, geographical regions exhibiting promising growth
- A neutral perspective on market performance
- Must-have information for market players to sustain and enhance their market footprint.
About Future Market Insights (FMI)
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