According to Future Market Insight, with a compound annual growth rate of 12.3%, the global market for data management systems is expected to reach a value of US$ 6,689.1 million by 2033. Compared to its expected value of US$ 2,090.7 million in 2023, this predicted amount represents a significant increase.
The amount and diversity of data produced by organisations has greatly increased with the spread of digital channels and the emergence of the Internet of Things (IoT). Platforms for data management assist companies in gathering, arranging, and analysing this enormous volume of data. These provide targeted audience targeting for businesses and offer insightful information for decision-making.
The growing reliance on technology in businesses necessitates the implementation of effective data-safeguarding measures. This results in an increased demand for artificial intelligence technology. By incorporating AI-infused tools, businesses can expedite their operations. This improves data protection and collection while enhancing data security. Furthermore, organizations gather data from multiple touchpoints, including websites, mobile devices, and IoT devices.
Consumers nowadays have come to expect personalized experiences from brands. Data management platforms are pivotal in fulfilling this expectation by empowering marketers to gather and analyze customer data encompassing demographics, browsing habits, and purchase history. This valuable information enables the creation of targeted and personalized marketing campaigns.
The aggregation of data from diverse touchpoints necessitates robust data protection measures. This prompts the integration of AI. Consequently, with the expanding adoption of artificial intelligence, organizations can fortify data protection and ensure security through their IT teams. As a result, this drives their adoption in diverse industries, consequently fueling the growth of the data management platforms market.
Data management platforms enable organizations to segment their customer base into distinct groups based on various attributes such as demographics, preferences, and behaviors. This segmentation capability empowers marketers to craft tailored messages and advertising campaigns. This results in improved targeting precision and higher conversion rates.
The efficiency and effectiveness of programmatic advertising have led to its growing popularity. Programmatic advertising employs automated systems. These systems handle real-time buying and selling of ad inventory. Data management platforms play a critical role in programmatic advertising by providing valuable audience insights and targeting capabilities. This enables advertisers to effectively reach the right audience at the right time with relevant ads.
Business owners are devoting more time and resources to data collection and management, leading to technological advancements. These advancements are creating opportunities for the implementation of augmented analytics, which enables efficient data analysis. Deploying augmented analytics offers various advantages, including real-time insights derived from collected data. It also enhances customer engagement, enabling informed decision-making and streamlined business processes. Consequently, these factors contribute to the growth of the data management platforms market.
The implementation of data protection regulations, such as the General Data Protection Regulation (GDPR), has heightened the focus on compliance and safeguarding customer data. Data management platforms offer features and tools that help businesses manage and secure customer data. This ensures transparency and control over data usage. This capability addresses data privacy concerns and facilitates adherence to regulatory requirements.
Data management platforms are often seamlessly integrated with other marketing technologies, including Customer Relationship Management systems, Demand-side Platforms, and Data Analytics tools. This integration allows businesses to achieve a comprehensive and unified view of their customers, streamline data workflows, and drive more effective marketing campaigns.
Key Takeaways from the Data Management Platforms Market
- Driven by increased adoption of advanced data analytics and regulatory compliance requirements, the data management platforms industry in the United Kingdom is anticipated to rise sizably, exhibiting a CAGR of 12.1% through 2033.
- The United States held a substantial 16.8% share of the global data management platforms industry in 2022, supported by its robust technological infrastructure and a strong focus on data-driven decision-making.
- Propelled by the exponential growth in digital transformation initiatives and the expanding adoption of cloud-based technologies, India is predicted to develop rapidly in the data management platforms industry, with a CAGR of 16.5% over the forecast period.
- Japan held a notable 4.3% share of the global data management platforms industry in 2022, supported by its technologically advanced infrastructure and the increasing demand for data-driven insights.
- Driven by the expanding digital ecosystem, the surge in internet penetration, and the increasing adoption of big data analytics, China’s data management platforms industry is expected to flourish speedily, registering a robust CAGR of 14.5% over the forecast period.
- Propelled by its advanced technological infrastructure and a strong emphasis on data privacy and security regulations, Germany accounted for a significant 10.2% of the global data management platforms industry in 2022.
Competitive Landscape in the Data Management Platforms Market
Key players are focusing on enhancing their platform’s capabilities to handle large volumes of data and provide robust data analytics and segmentation tools. They are also investing in advanced machine learning and artificial intelligence algorithms to improve audience targeting and personalization. Furthermore, they are expanding their partnerships and integrations with other marketing technology solutions to offer a comprehensive data-driven marketing ecosystem.
Recent Developments by Key Players
- In February 2023, OMRON Corporation revealed the creation of the i-DMP (i-BELT Data Management Platform). It incorporates the i-BELT manufacturing site data utilization service. This innovative platform enables the streamlined management of various data sources, which were previously untapped for enhancing manufacturing operations.
- Informatica, the enterprise data management vendor, introduced two additional industry-specific versions of its Intelligent Data Management Cloud (IDMC) in May 2022, following the successful launch of a specialized data management platform for retail customers in March. These newly released versions cater specifically to financial services.
Key Players In The Global Data Management Platforms Market
By Type:
- Open
- Private
By End-User:
- Advertisers
- Publishers
By Region:
- North American
- Latin American
- European
- Asia Pacific
- Middle East and African.
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