According to a new study, the global eye shadow stick market is estimated to reach approximately USD 20,618.7 million in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 5.2% from 2024 to 2034, ultimately reaching around USD 34,230.9 million by the end of the forecast period. This rapid growth is fueled by the rising popularity of cosmetics made with natural ingredients and increasing transparency between manufacturers and consumers.
The market growth is attributed to advancements in manufacturing technologies that enhance product efficiency and quality. However, the “do-it-yourself” trend—where consumers use alternative products such as blush and lipstick as eye shadow—may pose challenges to market expansion. Conversely, the emergence of local and regional brands in both developed and developing markets presents lucrative opportunities for growth.
Key Takeaways
- The global eye shadow stick market is projected to reach ~USD 34.2 billion by 2034, growing at a CAGR of 5.2%.
- Increasing demand for natural ingredients is driving market growth and innovation.
- Eye shadow sticks are popular for their versatility and ease of application.
- Influencer marketing significantly impacts consumer preferences and product visibility.
- The North American market leads in sales, driven by strong consumer spending and beauty influencers.
- Challenges include regulatory hurdles and potential allergic reactions, but opportunities lie in digital engagement and product diversification.
Regional Insights
- USA: The USA is poised to account for over 78.1% of the North American market share, driven by the impact of social media influencers in beauty marketing.
- UK: The UK is projected to lead Europe’s eye shadow stick market, with a significant CAGR of 4.9% due to the rising demand for organic and clean beauty products.
- India: India is expected to hold over 33.8% of the South Asian market share, spurred by growing awareness and interest in premium and safe cosmetic products.
Competitive Landscape
Eye shadow sticks offer great convenience for busy individuals, and the growing trend of using cosmetics to enhance features presents creative opportunities for both established brands and startups to launch innovative formulas and products in the global eye shadow stick market.
Recent Development
- In 2023, Twenty Twenty Beauty launched a series of eye shadow sticks by the name of Visionary Eye Shadow Stick. These eye shadow sticks come in four neutral shades. The formula used in these sticks is particularly made for sensitive, dry eyes and has been tested by ophthalmologists.
- Mamaearth – It is an online retailer specializing in natural beauty and personal care products for children and adults. The company experienced 400% growth through the pandemic and moved towards brick-and-mortar stores as major drivers behind their success.
Key Companies Profiled
Global Eye Shadow Stick Market by Category
By Product Type:
- Matte
- Shimmer
- Metallic
- Cream
By End User:
- Professional Makeup Artists
- Individual Consumers
By Mechanism:
- Retractable
- Push-up
- Wooden Pencil with Sharpener
By Sales Channel:
- Online Sales Channels
- E-commerce Platforms
- Brand-specific Online Stores
- Social Media Marketplaces
- Subscription Services
- Offline Sales Channels
- Supermarkets and Hypermarkets
- Specialty Stores
- Department Stores
- Drugstores and Pharmacies
- Beauty Salons and Spas
- Duty-Free Shops
- Standalone Brand Stores
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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