The United States blanket market is projected to grow at a CAGR of 5.4% through 2034, fueled by a diverse population prioritizing home comfort and aesthetics. As homeowners and renters aim to create cozy spaces, the demand for blankets as essential textiles is set to rise.
With varying climates across the country—cold winters in the north and mild to warm conditions in the south—the need for blankets differs significantly. Consumers in colder areas tend to seek heavier, warmer blankets, while those in warmer regions favor lightweight, breathable options. This climate diversity drives demand for a wide array of blanket types and materials.
The global blanket market is projected to grow from an estimated value of USD 8,732.1 million in 2024 to USD 13,176.4 million by 2034, representing a compound annual growth rate (CAGR) of 4.2% during the forecast period.
Market Trends
- Customization and Personalization: Manufacturers are increasingly offering customizable blanket options, allowing consumers to choose designs, colors, and sizes that reflect their individual preferences and lifestyles.
- Hygiene and Cleanliness: There is a growing consumer focus on hygiene, leading to increased demand for blankets that are easy to clean and feature antimicrobial properties.
- Seasonal Demand Variations: Demand for blankets fluctuates with the seasons, prompting manufacturers to provide a diverse range of products suitable for both colder and warmer months.
- Economic Growth in Emerging Markets: Rising disposable incomes in emerging markets are driving increased consumer spending on home textiles, including high-quality blankets.
- Technological Innovations: Advances in materials science and manufacturing processes are leading to the development of blankets with enhanced features such as moisture-wicking properties and temperature regulation.
- E-commerce Growth: The proliferation of e-commerce platforms is transforming how consumers purchase blankets, enabling manufacturers to reach a broader audience through digital marketing strategies.
Competitive Landscape
The blanket market features a diverse landscape of manufacturers, brands, and retailers vying for market share while adapting to the changing needs and preferences of consumers. This market includes a variety of blanket types, such as electric, fleece, wool, weighted, and luxury blankets, each designed to cater to different consumer segments and usage scenarios.
Key Companies Profiled
- Pendleton Woolen Mills
- Urbanara
- Faribault Woolen Mill Co.
- Biddeford Blankets LLC
- Hudson’s Bay Company, Boll & Branch Co.
- American Blanket Company
- Shanghai Easun Group
- Medline Industries Inc.
- Kanata Blanket Company
- Jarden Corporation
- Beurer GmbH
- New Zealand Wool Blankets Ltd.
- Barker Textiles
- UAB Silkeborg
- Morphy Richards Ltd.
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Segmentation Analysis of the Blanket Market
By Product Type:
- Electric Blanket
- Regular Blanket
By Material Type:
- Wool
- Cotton
- Polyester
- Others
By End User:
- Commercial
- Residential
By Sales Channel:
- Hypermarkets/Supermarkets
- Specialty Stores
- Multi Brand Stores
- Independent Stores Retailers
- Online Retailers
- Others Sales Channel
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- South Asia and Pacific
- East Asia
- The Middle East and Africa
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