The global gluten-free product market size is poised for significant growth, reaching USD 5,870 million in 2024. The sales revenue of gluten-free products is expected to witness a robust CAGR of 7.0% from 2024 to 2034. By 2034, the gluten-free product demand is anticipated to attain a valuation of USD 11,587 million.
The gluten-free market is forecast to expand as a result of the increased prevalence of celiac disease and other illnesses brought on by unhealthy lifestyles. Historically, the gluten-free goods market experienced a CAGR of 6.54% from 2019 to 2023.
The gluten-free product market is expanding mostly due to the food industry’s increasing demand for gluten-free goods, which is stimulated by consumer awareness of health concerns and gluten-related dietary choices. As more food producers provide gluten-free products, the gluten-free product industry is going to expand to serve a wider range of consumers seeking out gluten substitutes for lifestyle and health-related reasons.
Fewer people actively look for gluten-free products since celiac disease is commonly misdiagnosed. There remains untapped revenue potential in the gluten-free food market because many individuals with gluten-related health issues might not even be aware of their condition. This ignorance constricts the industry’s growth, hindering gluten-free product market expansion and the adoption of gluten-free products.
As more people become aware of gluten-related sensitivity, the global gluten-free goods market presents a significant opportunity. There is an increasing demand for gluten-free products as more people become aware of celiac disease and gluten intolerance. Food manufacturers can provide more products in this niche market and reach a larger audience due to their knowledge. Promoting innovation and the creation of safer, gluten-free food products opens up fresh opportunities for business growth and market diversification.
Regional Outlook
- The Asia Pacific gluten-free product marketis expanding due to growing health consciousness and disposable income. The rising incidence of gluten-related illnesses and shifting eating patterns stimulate the demand for gluten-free products.
- North America’s market is expanding due to rising customer preference for natural and clean-label products and a boom in the adoption of gluten-free products through retail and online channels.
- Growing knowledge of celiac illness and gluten intolerance contributes to a boom in demand for gluten-free substitutes, which is boosting the gluten-sensitive market in
“Growing health consciousness and more knowledge of gluten-related sensitivities are bolstering the gluten-free product market, which continues to expand. The gluten-sensitive market exhibits significant growth potential due to changing dietary choices, a wide range of product options, and increasing consumer demand.”, comments an FMI analyst.
Key Takeaways
- The gluten-free ready meals segment in the product type category to grab a share of 54.3% in 2024.
- In the distribution channel category, the convenience stores segment to acquire a market share of 31.2% in 2024.
- India gluten-free snacks market is anticipated to strengthen at a CAGR of 8.4% between 2024 and 2034.
- China gluten-free diet market is expected to thrive at a CAGR of 7.1% through 2034.
- Germany gluten-free product market is envisioned to flourish at a CAGR of 6.6% from 2024 to 2034.
- Japan gluten-free product market is likely to exhibit a CAGR of 6.4% through 2034.
- The United States sales of gluten-free product is anticipated to surge at a CAGR of 5.2% through 2034.
Competitive Landscape
Prominent gluten-free product manufacturers are making significant investments in research and development to broaden their product offerings, contributing to the continued market growth. The gluten-free product producers are engaging in a range of calculated strategic actions to increase their market share.
Notable changes in the gluten-free product market include introducing new products, partnerships, mergers and acquisitions, and joint ventures. The demand for gluten-free food is becoming increasingly competitive, and to grow and thrive, the business needs to provide affordable products.
Latest Developments
- High-end cookie company Last Crumb debuted its first range of gluten-free cookies in October 2023. Similar to their standard non-gluten-free items, the gluten-free range was available online in April in limited numbers to customers who registered on the brand’s website.
- After several years of selling directly to customers, Gluten Free Easy, a women-owned and controlled business, released its products for retail distribution in July 2023. Pizza dough, pita dough, and puff pastry squares and sheets are just a few of the gluten-free frozen dough goods that Gluten-Free Easy specializes in.
- In December 2021, a firm based in India named Wild Drum released clear, carbonated, gluten-free hard seltzers. These drinks are enriched with authentic fruit flavorings. Wild Drum sells refreshing drinks in pure lemon-mint and mango flavors.
- KRBL Limited, the nation’s first integrated rice manufacturer, launched “India Gate Rice Flour” in April 2021 under the FMCG (wholesome grain, oil, and oil goods) category. Rice flour is a smooth, fine, gluten-free product that replaces other common flours.
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Key Segments
By Product Type:
- Baby Food
- Pasta
- Bakery Products
- Ready Meals
By Distribution Channel:
- Specialty Stores
- Convenience Stores
- Drugstore/Pharmacy
- Hotels & Restaurants
- Other Distribution Channels
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East and Africa
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