According to newly released data from Future Market Insights (FMI), the global period panties market is set to reach an estimated USD 169.7 million in 2024 and is projected to soar to USD 810.0 million by 2034, reflecting a remarkable compound annual growth rate (CAGR) of 16.9% over the next decade. Notably, period panties are expected to represent 15%-20% of the larger feminine hygiene products market.
Key Takeaways
- Significant Market Growth: The period panties market is poised to grow from USD 169.7 million in 2024 to USD 810 million by 2034, reflecting a robust CAGR of 16.9%.
- Sustainable Shift: Increasing consumer preference for eco-friendly and comfortable menstrual products is driving demand for period panties.
- Market Representation: Period panties are expected to account for 15%-20% of the total feminine hygiene products market.
- Technological Innovations: Advances in fabric technology, including antimicrobial and biodegradable options, are crucial for attracting consumers.
- E-commerce Expansion: The increasing popularity of online retail is making period panties more accessible and convenient for consumers.
Regional Insights
- USA: The market is projected to grow at a CAGR of 11.1% due to heightened awareness of sustainable products.
- India: Expected to expand at a remarkable CAGR of 24.7%, driven by cultural shifts and improved accessibility to menstrual hygiene products.
- Africa: Advocacy campaigns are increasing awareness and acceptance of period panties as a viable, eco-friendly menstrual solution.
Competitive Landscape
Key players in the global market are concentrating on expansion, partnerships, product development, and new launches to enhance their business presence worldwide.
For instance
- In 2024, Thinx, the #1 selling reusable period underwear brand in retail, launched styles featuring its new LeakSafe™ Barrier technology. Available across all products – Thinx, Thinx Teens®, and Thinx for All™ – the innovation offers all-day absorbency and is designed to prevent leaks (and worries) for up to 12 hours.
- In 2022, Sports company PUMA and global leak-proof apparel company Modibodi® have teamed up to launch a range of leak-free period underwear and activewear, created to help women stay comfortable and active during their period whilst making a positive environmental impact.
Key Companies Profiled
Dear Kate; Thinx; Knixwear; Modibodi; Saalt; Ruby Love; FLUX Undies; Aisle (formerly Lunapads); Dear Kate; Proof; Bambody; Anigan Inc.; Lilova; Love Luna; Hannahpad; Rejeanne; SHE THINX Inc. (SHEIN)
Tap into Expertise: Discuss with Our Analyst on Email: sales@futuremarketinsights.com
Global Period Panties Market by Category
By Product Type, the Global Period Panties Market is segmented as:
- Reusable
- Disposable
By Style, Global Period Panties Market is segmented as:
- Boy Short
- Bikini
- Brief
- Hipster
- Others
By Size, the Global Period Panties Market is segmented as:
- Small
- Medium
- Large
By Price Range, the Global Period Panties Market is segmented as:
- Mass/Economic
- Premium
By Sales Channel, the Global Period Panties Market is segmented as:
- Direct Sales
- Modern Trade
- Convenience Stores
- Specialty Stores
- Mono Brand Stores
- Online Retailers
- Other Sales Channel
By Region, Global Period Panties Market is segmented as:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
Contact Us:
Future Market Insights Inc.
Christiana Corporate, 200 Continental Drive,
Suite 401, Newark, Delaware – 19713, USA
T: +1-347-918-3531
For Sales Enquiries: sales@futuremarketinsights.com
Website: https://www.futuremarketinsights.com
LinkedIn| Twitter| Blogs | YouTube
