The global gluten-free prepared food market is projected to reach a value of USD 5.76 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 7.2%, reaching USD 11.57 billion by 2032.
Key drivers behind this growth include:
- Rising Food Intolerances & Health Awareness: Increasing instances of food intolerances, allergies, and heightened consumer health concerns are contributing to the rise in gluten-free product consumption. Consumers are showing a preference for products that promote health and wellness, making gluten-free options more attractive.
- Growing Awareness of Celiac Disease: Greater awareness of celiac disease and the adoption of gluten-free diets are pushing consumers away from traditional foods toward gluten-free alternatives such as bread, confectioneries, and dairy products.
- Expanding Non-Celiac Demand: The gluten-free market is also being bolstered by demand from non-celiac consumers. The wide availability of gluten-free products in supermarkets is expected to play a significant role in further market expansion.
- Enhanced Product Qualities: Gluten-free ingredients improve the texture, flavor, color, and nutritional profile of various baked goods and prepared meals, such as donuts, muffins, and pizzas, driving continued interest and innovation in the sector.
Key Trends Driving the Gluten-Free Prepared Food Market
The demand for gluten-free prepared foods has surged, primarily due to the rising incidence of celiac disease (CD). CD affects about 4.5% of first-degree relatives of CD patients, with its prevalence in the general population estimated between 0.5% and 1%. As awareness of CD grows, so does the need for gluten-free options.
Currently, the only effective treatment for celiac disease is adhering to a strict gluten-free diet. This dietary change alleviates symptoms, promotes mucosal healing, and prevents related complications, making gluten-free meals essential for those with CD.
Interestingly, the gluten-free trend is expanding beyond the celiac community. Research shows that 3.1 million Americans are adopting a gluten-free diet, with 72% of them being individuals without celiac disease, often referred to as “persons without celiac disease who avoid gluten” (PWAG). These consumers are joining the gluten-free movement despite not having a formal gluten intolerance diagnosis, further driving market growth.
Key Takeaways from the Global Gluten Free Prepared Food Market
- The global gluten free prepared food market is anticipated to be worth US$ 5,762.1 Mn by the end of 2022.
- During the projection period of 2022 to 2032, the market is predicted to grow at a CAGR of 7.2%,
- The gluten free prepared food market is likely to reach a valuation of US$ 11,570.14 Mn by 2032.
- During the 2016-2021, the gluten free prepared food saw a rise in the growth with a CAGR of 6.2%.
Competitive Landscape of the Gluten-Free Prepared Food Market
In the past, gluten-free prepared foods were scarce and available in only a limited number of retail outlets. However, shifts in consumer preferences and growing demand have driven manufacturers to focus on innovation and expansion.
The gluten-free prepared food market is characterized by a fragmented structure, with both large and small regional players contributing to its growth. Companies like Kellogg’s, Kraft Heinz, and Conagra Brands are broadening their product offerings and extending their market presence across different regions.
Notable Developments in the Gluten-Free Prepared Food Market
- Kellogg’s: In July 2021, Kellogg’s introduced a new gluten-free Coco Pops cereal in Australia to cater to the increasing demand for gluten-free breakfast options.
- BFree Foods: Also in July 2021, BFree Foods launched its U.S. website, allowing consumers to purchase gluten-free and allergy-free bread products online. The new platform offers bundling deals and doorstep delivery, enhancing convenience for gluten-sensitive shoppers.
- Ulrick & Short Limited: In June 2021, Ulrick & Short introduced Fazenda Nutrigel, a gluten-free functional flour designed to enhance the texture, viscosity, and overall quality of gluten-free bread products.
Gluten Free Prepared Food Market: Segmentation
By Product Type:
- Bakery Products
- Pasta
- Ready to Eat Products
- Bread and Rolls
By Distribution Channel:
- Grocery Store
- Supermarkets and Hypermarkets
- Health or Natural Food Store
- Drug Store
By Region:
- North America (U.S., Canada)
- Latin America (Mexico, Argentina, Brazil, Rest of Latin America)
- Europe (EU-5 countries, Nordic countries, BENELUX, Russia, Poland, Rest of Europe)
- APAC (China, India, Japan, ASEAN, Australia & New Zealand)
- MEA (GCC Countries, S. Africa, N. Africa, Rest of MEA)
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