The global traditional toys and games market, valued at approximately USD 93,847.9 million in 2022, is projected to expand to USD 139,013 million by 2033, representing a CAGR of 3.6% from 2023 to 2033. This growth is fueled by the increasing recognition of the cognitive benefits associated with traditional building toys, particularly among millennial parents, as well as a growing nostalgia for classic toys from past decades.
Key Market Insights
- Market Valuation: The market was valued at USD 93,847.9 million in 2022, with an anticipated value of USD 97,601.8 million in 2023.
- Growth Drivers: Factors contributing to market expansion include:
- Cognitive Development: Parents are increasingly aware of how traditional toys, such as puzzles and building sets, support cognitive development and educational engagement for their children.
- Nostalgia Factor: Many millennials are drawn to collectibles that feature beloved characters from the 1980s and 1990s, influencing their purchasing decisions.
- E-commerce Growth: The rise of online sales channels is making traditional toys more accessible, despite competition from mobile gaming.
Key Takeaways
- The global traditional toys and games market is projected to reach USD 139,013 millio by 2033 with a CAGR of 3.6%.
- Increased awareness of cognitive benefits is driving parents to purchase traditional building toys for their children.
- Nostalgia for 1980s and 1990s toys significantly influences millennials’ buying habits.
- Construction games hold a 17.2% market share and are gaining popularity among consumers.
- Hypermarkets/supermarkets accounted for 25.6% of toy sales in 2022, highlighting their importance in retail.
- The Chinese market is expected to grow at 7.1% CAGR, driven by a trend for collectibles and eCommerce convenience.
Competitive Landscape
Leading traditional toy and game manufacturers are expanding their product lines by launching new items through online sales channels. Additionally, these companies are enhancing their global presence through mergers, strategic collaborations, and acquisitions.
The key players in this market include
- Dream International Limited
- Hasbro, Inc.
- Jakks Pacific Inc.
- Mattel, Inc.
- Lego A/S
- BANDAI NAMCO Holdings Inc.
- LeapFrog Enterprises, Inc.
- Spin Master Corp
- Tomy Co., Ltd.
- Playmates Toys Limited
- Games Workshop Group PLC
- Kids Ii Inc.
- Madame Alexander Doll Company LLC
- Mega Brands Inc.
- Melissa & Doug I
Some of the products being launched by the key players are
- In November 2021, Mattel Inc., a global leader in kids’ toys and games, which also comprises many sub-brands of children’s toys, and one of the most popular ones being Barbie dolls, celebrated Hispanic Heritage month by releasing a Celia Cruz Doll. Known as the ‘Queen of Salsa’, Celia Cruz was one of the most popular Latin artist in the 20th century.
- In November 2021, Lego A/S launched the Ultimate Collector Series Star Wars AT-AT, comprising 6,785 pieces in total. The new collectible is meant for children as well as millennials who are keen on investing in unique toys and games.
- The India Toy Show, India’s first virtual toy show, was hosted from February 27 to March 2, 2022, and according to toy company, Funskool India, it included 15 new conventional Indian toys and games. Kho-Kho, Chaturanga, Kabaddi, and Gilli Danda, along with other traditional Indian outdoor activities, have been transformed by Funskool into board games. The company has also produced puzzles that feature Panchatantra stories and legendary Indian characters.
Tap into Expertise: Discuss with Our Analyst on Email: sales@futuremarketinsights.com
Key Segments Profiled in the Global Traditional Toys and Games Market
By Product Type:
- Games/Puzzles
- Infants/Toddlers/Preschool Toys
- Plush
- Outdoor & Sports Toys
- Model Vehicles
- Dolls
- Construction sets
- Art and Crafts
- Remote control toys
- Educational toys
- Dress up and role play
- Ride on Vehicles
By Material:
- Plastic
- Textile
- Metal
- Wood
By Age Group:
- 0 to 18 months
- 19 to 36 months
- 3 to 4 years
- 5 to 8 years
- 8 to 10 years
- 11 to 14 years
By Sales Channel:
- Hyper/Supermarket
- Online
- Franchised Outlets
- Departmental Stores
- Others
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East and Africa
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
Contact Us:
Future Market Insights Inc.
Christiana Corporate, 200 Continental Drive,
Suite 401, Newark, Delaware – 19713, USA
T: +1-347-918-3531
For Sales Enquiries: sales@futuremarketinsights.com
Website: https://www.futuremarketinsights.com
LinkedIn| Twitter| Blogs | YouTube
