The United States skincare supplement market is projected to experience significant growth over the next decade, fueled by rising consumer awareness of skincare health, the increasing popularity of nutraceuticals, and a shift towards natural and organic supplements. According to market analysis, the U.S. skincare supplement market is expected to register a compound annual growth rate (CAGR) of 5.2% from 2024 to 2034, driven by demand for holistic beauty solutions.
The global skincare supplement market size is projected to reach USD 2,780 million in 2024. The industry is estimated to attain a value of around USD 4,500 million by 2034 and witness a CAGR of 8.8% in the forecast period 2024 to 2034.
The emergence of image-based social media apps such as Instagram and Snapchat is anticipated to contribute to increasing demand for effective skincare alternatives like supplements. Skin de-aging and skin brightening continue to remain the most popular functionalities of skincare supplements.
Rising shift of consumers toward organic alternatives of generic skincare creams is another key factor augmenting demand. Increasing awareness of preventive healthcare is set to propel industry expansion.
Key Market Drivers:
- Growing Focus on Skin Health and Wellness: As consumers become more focused on their overall well-being, skincare has emerged as a priority, both topically and internally. Skincare supplements, which promote healthier skin, hair, and nails, have gained widespread popularity. Collagen, biotin, vitamins (A, C, E), and antioxidants are some of the most sought-after ingredients.
- Increasing Demand for Natural and Organic Ingredients: Consumers in the U.S. are increasingly seeking skincare supplements with natural, plant-based, and organic ingredients. Products formulated with botanicals like turmeric, aloe vera, green tea, and curcumin are gaining traction for their antioxidant and anti-inflammatory properties. This preference for clean label products has led to a surge in demand for natural skincare supplements.
- Nutraceuticals and Beauty-from-Within Trend: The “beauty-from-within” trend is gaining momentum, with consumers turning to supplements that promise glowing skin, anti-aging benefits, and overall skin rejuvenation. As part of this trend, nutraceuticals have become a key segment of the skincare market, offering targeted solutions to address skin concerns such as fine lines, wrinkles, and hydration.
- Increased Focus on Preventive Skincare: Consumers are increasingly interested in preventing skin issues before they arise. Skincare supplements that offer protection against UV damage, oxidative stress, and pollution have seen growing demand. The anti-aging and sun protection segments are expected to lead the market as preventive skincare continues to gain importance.
Key Market Segments:
- Collagen Supplements: Collagen-based supplements are dominating the market due to their effectiveness in improving skin elasticity, reducing wrinkles, and enhancing skin hydration. Marine and plant-based collagen supplements are particularly in demand among U.S. consumers.
- Vitamins & Antioxidants: Vitamin C, E, and A supplements, along with antioxidants such as astaxanthin and resveratrol, are being incorporated into daily routines for their skin-brightening, anti-aging, and anti-inflammatory effects.
- Probiotics: The growing awareness of the gut-skin axis has led to a rise in probiotic supplements that are believed to promote healthy skin by balancing gut bacteria, improving digestion, and reducing skin irritation or acne.
- Hyaluronic Acid: Hyaluronic acid supplements, known for their hydrating properties, are becoming increasingly popular in the U.S. skincare market, as consumers look for ways to combat dry skin and maintain moisture levels.
Challenges and Opportunities:
Despite the growth potential, the U.S. skincare supplement market faces some challenges:
- Regulatory Compliance: The lack of standardization and regulatory hurdles in the dietary supplements industry can present challenges to manufacturers looking to introduce new skincare supplements.
- Consumer Skepticism: While skincare supplements are growing in popularity, some consumers remain skeptical about their efficacy. To overcome this, brands are focusing on scientific backing, clinical trials, and transparency regarding ingredient sourcing and effectiveness.
Opportunities for market expansion include:
- Product Innovation: Brands have the opportunity to develop innovative skincare supplements with novel ingredients such as CBD, algae-based ingredients, and adaptogens, which are rapidly gaining consumer attention.
- Targeting Male Consumers: The male grooming industry is expanding, and skincare supplements are beginning to appeal to male consumers who are increasingly interested in grooming and personal care products. Developing supplements tailored to men’s skincare needs presents a significant growth opportunity.
- E-commerce Growth: The rise of online retail channels provides skincare supplement brands with a platform to reach a wider audience, particularly health-conscious millennials and Gen Z consumers who prefer shopping for wellness products online.
United States to Dominate North America with High Geriatric Populations
The United States has recently reported declining birth rates and high aging populations. Elderly consumers who still aspire to look young and want to take care of skin are seeking effective and safe methods. This has propelled growth in the United States, and the country is anticipated to dominate North America.
As per America’s Health Rankings, in the United States, around 17.3% of the total population belongs to the age group of 65 years and above. Maine tops the list with 22.5%, followed by Florida and Vermont with the same percentage of 21.6%. This high growth rate is anticipated to push demand for new supplements among the geriatric population.
Competition Outlook
Research and development investments by key companies have played a key role in boosting the success of skincare supplements. Products that are effective in producing the results promised are gaining traction globally.
Key players are launching new products with several properties like anti-aging, anti-acne, and skin-brightening to bolster sales. The focus is on the promotion of beneficial properties of supplements to gain a wide consumer base.
Industry Updates
- In January 2024, Face Reality Skincare, a United States-based popular acne brand, introduced Clear Skin Restore and Clear Skin Balance, two latest supplements to help prevent acne. These products were made for individuals with acne-prone skin.
- In February 2024, United States-based Apothékary, a personal care product provider, launched ‘The Honest Youth.’ The new plant-, fruit-, and mushroom-based tincture can prevent the signs of aging and hydrate one’s skin.
- In February 2024, Nutrafol, a New York-based skincare brand, introduced Nutrafol Skin. The new supplement can be consumed on a daily basis to prevent acne. The supplement can improve post-acne dark spots and mild-to-moderate acne problems.
- In November 2023, United States-based Neutrogena Corporation, a leading cosmetics company, launched its latest range of supplement gummies called Neutrogena Skin Supplements. The novel Clear Complexion Gummies and Skin Hydration Gummies can help prevent gut and skin health issues.
Browse full Report: https://www.futuremarketinsights.com/reports/skincare-supplement-market
Leading Skincare Supplement Brands
- Amway
- HUM Nutrition, Inc.
- Nestle
- Meiji Holdings Co., Ltd.
- Shiseido Co., Ltd
- Unilever
- Johnson and Johnson Services, Inc.
- Perricone MD
- Vitabiotics Ltd.
- L’OREAL S.A.
Key Segments of Market Report
By Functionality:
Few of the leading functionalities include skin de-aging, skin hydration, acne reduction, wound and mark healing, and skin brightening.
By Form:
In terms of form, the industry is segregated into tablets/pills, capsules, liquid, powder, gummies/chewables, and others.
By Sales Channel:
Hypermarkets/supermarkets, specialty stores, e-commerce, drug stores and pharmacies, health and wellness stores, convenience stores, and departmental stores.
By Region:
Information about key countries across South Asia, East Asia, Oceania, North America, Latin America, Europe, and the Middle East and Africa is provided.
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