The United States Pet Skin and Coat Health Supplement Market is expected to witness substantial growth in the coming years, driven by increasing pet ownership and heightened awareness around pet health and wellness. As more pet owners focus on improving the overall health of their pets, the demand for skin and coat supplements is rising rapidly. The growing interest in preventive health care, particularly for pets suffering from allergies, dry skin, and dull coats, is projected to fuel the market’s expansion.
The global pet skin and coat health market value is estimated to total USD 450.6 million in 2024 and USD 1,245.3 million by 2034. Global sales are projected to surge at a CAGR of 10.7% throughout the forecast period.
Several factors are expected to stimulate the growth of the pet skin and coat health supplement market over the next ten years. One such factor is the rising pet population globally. Similarly, a spike in pet diseases and an increasing pet humanization trend are set to propel demand through 2034.
Rising disposable income around the world is leading to spending capacity on pet-related products, including supplements that target pet skin and coat health. This is likely to provide a strong thrust to industry growth.
Pet owners are becoming aware of the importance of supplements on pet health and appearance. This is directing them to spend heavily on pet care products, including pet skin and coat health products.
Many people are treating pets as members of the family, leading to increasing emphasis on their health and well-being. This includes a willingness to spend on pet skin and coat supplements, leading to market growth.
Leading players are focusing on creating new formulations with natural ingredients. Subsequently, they are using effective marketing techniques to attract customers, leading to further industry development.
Companies are investing in research and development to create effective supplements sourced from natural ingredients. Owing to out-of-the-box marketing techniques such as converting pets from just animals to family members point to significant growth for the pet skin and coat health supplement industry.
Key Growth Drivers of the U.S. Pet Skin and Coat Health Supplement Market:
- Increasing Pet Ownership and Humanization of Pets: Pet ownership in the U.S. continues to climb, with pet owners increasingly treating pets as part of the family. This trend, known as pet humanization, has led to a growing emphasis on premium pet care products, including supplements that support skin and coat health. Pet parents are more willing than ever to invest in high-quality products that ensure the wellbeing of their furry companions, contributing to the rise in demand for specialized supplements.
- Focus on Preventive Health and Wellness: Pet owners are becoming more proactive in ensuring the long-term health of their pets. Preventive health care, including regular supplementation, is gaining popularity as a way to address common issues such as skin allergies, shedding, and coat dullness. Skin and coat supplements containing omega fatty acids, vitamins, and minerals are highly sought after for their ability to promote a healthy, shiny coat and reduce inflammation or irritation caused by allergies or skin conditions.
- Rise of Natural and Organic Supplements: With increasing awareness of the benefits of natural ingredients, many pet owners are opting for organic and all-natural supplements for their pets. Products made with ingredients like fish oil, flaxseed, and coconut oil are becoming more popular due to their high omega-3 and omega-6 fatty acid content, which supports both skin health and coat shine. The trend towards natural products is expected to boost growth in this segment of the market.
- Growing Pet Supplements Market: The overall pet supplement industry in the U.S. is experiencing a surge in demand. Pet skin and coat health supplements are among the most popular categories, as pet owners look to address both cosmetic and medical concerns. Conditions like dry skin, itchiness, and excessive shedding are common issues for many pets, and supplements that offer solutions to these problems are driving sales in the market.
- Veterinary Recommendations and Advancements in Pet Nutrition: Veterinarians play a critical role in recommending skin and coat supplements, particularly for pets with chronic skin conditions or allergies. Additionally, advancements in pet nutrition are creating more effective and targeted supplements designed to address specific issues, from dandruff to flea allergies. These professional endorsements are increasing consumer confidence in the efficacy of supplements, further driving market growth.
Market Segmentation:
Key Takeaways from the Pet Skin and Coat Health Supplement Market Study:
- The global market is projected to total USD 1,245.3 million by 2034.
- Based on form, chewables category is poised to advance at a CAGR of 4% through 2034.
- By availability, OTC segment is set to account for a value share of 2% in 2024.
- Sales in the United States are likely to total USD 389.8 million by 2034.
- China is forecast to record a 1% CAGR between 2024 and 2034.
“Companies which will introduce effective marketing strategies targeting the pet owners with interesting ingredients for supplements will be the winners of the market”, says a lead analyst at Future Market Insights (FMI).
Who is Winning?
WagWell Allergy & Itch Chews, iHeartDogs, PetNC Natural Care, Vet’s Best, Pet Parents USA, and Lloyd & Lucy’s are a few of the leading manufacturers and suppliers of pet skin and coat health supplements listed in the report.
Key players are constantly focusing on launching new products with natural ingredients to meet evolving consumer needs. Similarly, strategies like partnerships, acquisitions, and distribution agreements are becoming popular among companies.
Industry Update:
In 2023, United States-based Badlands Ranch launched ‘Super20’, a new multi-benefit that supports the well-being of dogs.
Get More Valuable Insights
Future Market Insights (FMI), in its new offering, provides a thorough, detailed and unbiased analysis of the global pet skin and coat health supplement market, presenting historical demand data for the years 2019 to 2023 and forecast statistics for the years 2024 to 2034.
The study provides compelling industry insights based on pet type (dog, cat, and others), form (pill/tablet, chewables, powder, liquid/syrup, paste/gel, and others), availability (prescription-based and over-the-counter (OTC)), and sales channels (store-based retailing (hypermarkets/supermarkets, convenience stores, pet stores, discounters, independent grocery retailers, drugstores) and online retailers (company website, e-commerce platform, hyperlocal delivery)) across several regions.
Report Preview: https://www.futuremarketinsights.com/reports/pet-skin-and-coat-health-supplement-market
Authored by:
Nandini Roy Choudhury (Client Partner for Food & Beverages at Future Market Insights, Inc.) has 7+ years of management consulting experience. She advises industry leaders and explores off-the-eye opportunities and challenges. She puts processes and operating models in place to support their business objectives.
She has exceptional analytical skills and often brings thought leadership to the table.
Nandini has vast functional expertise in key niches, including but not limited to food ingredients, nutrition & health solutions, animal nutrition, and marine nutrients. She is also well-versed in the pharmaceuticals, biotechnology, retail, and chemical sectors, where she advises market participants to develop methodologies and strategies that deliver results.
Her core expertise lies in corporate growth strategy, sales and marketing effectiveness, acquisitions and post-merger integration and cost reduction. Nandini has an MBA in Finance from MIT School of Business. She also holds a Bachelor’s Degree in Electrical Engineering from Nagpur University, India.
Nandini has authored several publications, and quoted in journals including Beverage Industry, Bloomberg, and Wine Industry Advisor.
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