The United States Cupuacu Butter Industry is projected to grow at a CAGR of 6.5% from 2024 to 2034, driven by increasing product usage in the cosmetics and personal care sector. The American cosmetics market is substantial, with a rising demand for organic ingredients. Notably, lip balms and skin-softening products are particularly sought after, contributing to the surging use of Cupuacu butter and facilitating industry growth.
The cupuacu butter market is expected to reach USD 44.7 million by 2024. Over the next decade, the industry is projected to grow at a CAGR of 6.2%, with a total value anticipated to reach USD 81.4 million by 2034.
Confectionery manufacturers are focused on differentiation, seeking ingredients that can elevate their products and win consumer approval. One such ingredient gaining traction in the food industry is cupuacu butter.
This butter is increasingly featured in various ice creams and sweets, offering a unique flavor profile. Chocolates made with cupuacu butter, often referred to as “cupulate,” are also becoming quite popular.
Cupuacu butter stands out from traditional ingredients due to its exceptional properties. For instance, its water absorption capacity significantly surpasses that of lanolin, making it a sought-after alternative in cosmetics, replacing both lanolin and shea butter, and driving high demand for this innovative ingredient.
Key Takeaways from the Cupuacu Butter Market
- The cupuacu butter market is anticipated to total USD 44.7 million in 2024.
- Refined cupuacu butter segment accounted for a market share of 47% in 2023.
- South Korea is forecast to witness a CAGR of 8.3%.
- China and Japan are poised to record CAGRs of 6.9% and 7.9% respectively.
- The United Kingdom industry is set to register a CAGR of 7.4% through 2034.
Competitive Landscape
Competitors in the cupuacu butter market are increasingly adopting this emerging ingredient to enhance their product offerings. The influx of new cosmetic brands into the industry is expanding the demand for cupuacu butter.
Leading companies are implementing sustainable practices to attract eco-conscious consumers and minimize their environmental impact. Many are emphasizing the natural properties of cupuacu butter as an emollient and moisturizer, appealing to consumers who prioritize natural ingredients in skincare and haircare products.
Additionally, numerous industry players are turning to online platforms to broaden their reach and audience. The use of social media and digital marketing strategies is becoming increasingly common within the sector.
The Body Shop International Limited includes cupuacu butter in its diverse range of butters, making it a popular choice among consumers. Meanwhile, Lush Ltd. has recently introduced a mascara containing cupuacu butter in its color cosmetics line, demonstrating its commitment to innovation with this ingredient.
Industry Updates
- In April 2024, Sol De Janeiro launched the Rio Radiance Sunscreen collection. One of the products in the range is the SPF50 Body Lotion, which contains cupuacu butter.
- In April 2024, Physicians Formula released the Butter Glow Bronzing Serum. It aims to give a bronzed look with the help of cupuacu butter.
Leading Cupuacu Butter Market Brands
- The Body Shop International Limited
- Lush Ltd.
- Aromaaz International
- Natura & Co. Holding
- S.A. Croda International Plc.
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Key Segments of Market Report
By Grade:
Based on the grade, the cupuacu butter market is segmented into refined, unrefined, and highly refined.
By Function:
Based on the function, the industry is trifurcated into moisturizing agents, emollients, and flavor enhancers.
By End Use:
In terms of end use, the sector is segmented into the cosmetics and skincare industry, food industry, confectionery industry, and others.
By Region:
Analysis has been carried out in key countries of North America, Latin America, Europe, South Asia, East Asia, Oceania, and the Middle East and Africa.
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