The Australia Energy Supplement Market is poised for significant growth, with rising health awareness, fitness trends, and consumer focus on energy-boosting products driving demand. Energy supplements, including powders, capsules, and drinks, have seen a surge in popularity among athletes, fitness enthusiasts, and busy professionals seeking a convenient way to enhance physical and mental performance. Over the next decade, Australia’s energy supplement market is expected to experience sustained growth, reflecting the broader wellness movement sweeping across the country.
Key Factors Driving the Growth of Australia’s Energy Supplement Market:
- Increasing Fitness and Wellness Trends: The growing fitness and wellness culture in Australia is a major driver of energy supplement sales. With more consumers engaging in gym workouts, endurance sports, and high-intensity exercise, the demand for supplements that boost energy, improve stamina, and aid in post-exercise recovery has skyrocketed. This surge is expected to continue as Australians increasingly prioritize active lifestyles and preventive health.
- Growing Demand for Convenient Energy Solutions: The modern, fast-paced lifestyle has fueled demand for convenient energy supplements that provide a quick and effective boost. Busy professionals, students, and individuals with demanding schedules are turning to energy supplements to maintain focus, stamina, and overall energy levels throughout the day. Ready-to-drink energy shots, capsules, and powders have become particularly popular as on-the-go solutions for consumers looking for instant results.
- Rising Popularity of Natural and Clean Label Supplements: Australian consumers are increasingly seeking natural and clean-label energy supplements. Products that are free from artificial ingredients, preservatives, and synthetic additives are gaining traction, as health-conscious individuals opt for supplements made from natural sources like green tea extract, ginseng, caffeine, and B vitamins. This shift toward clean energy products is expected to drive innovation and growth within the market.
- Expansion of E-commerce and Online Retail: The rapid growth of e-commerce in Australia has made energy supplements more accessible to consumers. Online shopping platforms, social media marketing, and health-focused apps have provided a convenient way for consumers to explore and purchase a wide range of energy-boosting products. This digital shift is helping brands reach a broader audience and tap into emerging consumer segments.
The global energy supplement market value is forecast to total USD 43.7 billion in 2024 and USD 69.4 billion by 2034. Global energy supplement demand is anticipated to increase at a CAGR of 4.7% during the assessment period.
One of the prominent factors fueling growth of the energy supplement industry is the increasing awareness about health and fitness among consumers. Similarly, growing demand for convenient energy-boosting supplements is set to boost sales growth.
Consumers are shifting towards a healthier life by involving in activities such as going to the gym, exercising, cycling, or yoga to keep themselves healthy. This extra activity, in addition to regular work, needs extra energy for body maintenance, leading to high consumption of energy supplements.
The target market is set to grow steadily as more and more youth are involved in sports activities. Also new adventure sports are added and accepted by sports enthusiasts. This will likely create lucrative growth prospects for companies.
Leading players are concentrating on creating new formulations and delivery methods to cater to evolving consumer needs and preferences. Many new flavors are being added to allow consumers to choose from. These innovations will positively impact industry growth during the assessment period.
Key Takeaways from the Report:
- The global energy supplements market is set to total USD 69.4 billion by 2034.
- By product type, the energy drinks segment is forecast to account for a value share of 42.1% in 2024.
- Based on the distribution channel, the store-based retail category will likely hold a market share of 54.3% in 2024.
- The United States is poised to record a CAGR of 5.5% through 2034.
- Demand in India is predicted to increase at 7.2% CAGR between 2024 and 2034.
“The energy supplement industry is poised to witness a steady growth trajectory due to the increasing demand for portable and easy on-to-go energy supplements during heavy physical activities. However, regulatory compliances of various regions along with sourcing of raw materials may restrict new product launches in the market.” – Nandini Roy Choudhury, Client Partner at Future Market Insights
Who is Winning?
Amway corporations, Herbalife Nutrition, Glanbia Nutrition, PepsiCo Holdings, Red Bull, Herbaland, BUILD, and others are the few leading players operating in this market. Key players are constantly focusing on developing new formulations with innovative flavors and formats to cater to the specific requirements of consumers.
Strategies like acquisitions, mergers, partnerships, and distribution agreements are becoming popular in the industry. Similarly, companies are using extensive marketing strategies to increase their customer base and stay ahead of the competition.
Industry Update:
- In 2024, United States-based Rockstar Energy Drinks introduced Rockstar Focus to strengthen its energy drink portfolio.
Leading Energy Supplement Brands
- Amway Corporation
- Herbalife Nutrition Ltd.
- Glanbia Nutritionals Inc.
- PepsiCo Holdings
- Red Bull GmbH
- Herbaland
- Rockstar, Inc.
Country wise Insights
| Countries | CAGR 2024 to 2034 |
| United States Energy Supplement Market | 5.5 % |
| Germany Energy Supplement Market | 4.4 % |
| India Energy Supplement Market | 7.2 % |
| Australia Energy Supplement Market | 8.1 % |
Get More Valuable Insights
Future Market Insights (FMI) has released an objective assessment of the global energy supplement market, presenting past demand data from 2019 to 2023 and projecting forecast statistics for the 2024 to 2034 period.
The study provides compelling industry insights based on product type (drinks, powders, capsules, tablets, gummies, others (gel, energy bars)), end-user (kids/infants, adults/teenagers, old age), distribution channel (store-based retail-hypermarket/supermarkets, pharmacies or drug stores, grocery store, specialty stores, discount store, online retail), and region (North America, Latin America, Europe, East Asia, South Asia, and the Middle East & Africa).
Report Preview: https://www.futuremarketinsights.com/reports/energy-supplement-market
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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