In 2022, the global baby strollers and prams market, valued at USD 4.68 billion, is projected to reach USD 8.31 billion by 2032, reflecting a CAGR of 5.9%. The market was valued at USD 4.42 billion in 2021. This growth is driven by increasing consumer demand for multi-functional strollers.
The market is expected to benefit from the rising adoption of prams for safe baby travel and growing travel trends among a larger population during the forecast period. Industry players are focusing on developing innovative products to meet these evolving consumer needs.
More parents are increasingly concerned about keeping their babies safe and clean, driving significant growth in the global baby care market. As a result, there is a rising demand for baby care products, including diapers, cleaning items, and specially designed pushchairs or prams.
With the growing need for baby strollers and prams—essential for caring for infants—manufacturers are responding by developing new products that cater to the diverse preferences of parents.
Factors Hampering Baby Strollers and Prams Market
Affordability Challenges in Developing Countries: The high cost of baby strollers and prams in developing or underdeveloped nations is likely to impede market growth.
Opportunities from Online Retailing: The rise of online retail platforms is expected to significantly enhance the industry by providing consumers with more accessible purchasing options.
Increasing Purchasing Power: Growing consumer purchasing power, especially in emerging economies, is anticipated to further support market expansion by alleviating affordability issues.
Projected Market Growth: Despite affordability challenges, the market is expected to expand during the forecast period, driven by the combined effects of online retailing and increasing consumer purchasing power.
These factors collectively drive the overall demand for the global baby strollers and prams market.
Baby strollers and prams are products that provide convenience and meet the needs of concerned parents. Additionally, government bodies are taking steps to enhance baby safety. Regulatory organizations such as ASTM, CEN, and ACCC have implemented standards and regulations to ensure that baby strollers and prams protect infants from known safety hazards that have led to accidents in the past.
Key Companies Profiled
- Dorel Industries Inc.
- Pigeon Corporation
- Newell Brands Inc.
- Summer Infant Inc.
- Beingmate Group Co. Ltd.
- Artsana S.p.A.
- Kolcraft Enterprises Inc.
- Thule Group AB
- Bugaboo International B.V.
- Phil & Ted Most Excellent Buggy Co. Ltd
- Peg Perego S.p.A
- Baby Trend Inc.
- iCandy World Ltd
- Mamas and Papas Ltd
- Me n Moms Pvt. Ltd
- Bebecar-Utilidades Para CrianÇa, S.A.
Recent Developments
- In March 2022, Summer Infant announced that it would be acquired by Kids2 for US$ 12 per share in cash. With the acquisition, Kids2 will strengthen its brand platform and add new categories from SUMR’s portfolio to further scale globally. The transaction is likely to be concluded in Q2 of 2022.
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Key Segments Profiled in the Global Strollers and Prams Market
By Product:
- Lightweight
- Multi-optional System
- Standard
- Double/Triple
- Jogging
By Age Group:
- 0-6 Month Infants
- 6-12 Month Infants
- 12-36 Month Infants
By Sales Channel:
- Baby Boutiques
- Specialty Stores
- Modern Trade
- Department Stores
- Online Retailers
- Other Sales Channels
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East & Africa
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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