The global garment steamer market is experiencing remarkable growth, with newly released data from Future Market Insights (FMI) estimating its value at USD 2,043.3 million in 2023. This market is projected to reach USD 3,594.9 million by 2033, reflecting a compound annual growth rate (CAGR) of 5.8% during the forecast period. The garment steamer segment holds a significant share of 30% to 35% in the broader fabric care appliances market, indicating its increasing popularity among consumers.
Understanding the Garment Steamer Market
Garment steamers have become essential appliances in households and commercial establishments, offering a convenient and efficient way to remove wrinkles from various fabrics. Unlike traditional irons, steamers work by emitting hot steam, which relaxes fabric fibers, making it easier to eliminate creases without direct contact. This method not only saves time but also reduces the risk of damaging delicate materials.
Key Factors Driving Market Growth
1. Convenience and Ease of Use
The fast-paced lifestyles of consumers are driving the demand for convenient fabric care solutions. Garment steamers are lightweight, portable, and easy to operate, making them a preferred choice for quick touch-ups. They require minimal setup and are ideal for on-the-go use, catering to busy individuals and frequent travelers.
2. Growing Awareness of Fabric Care
As consumers become more aware of the importance of fabric care, they are investing in appliances that help maintain the quality and longevity of their clothing. Garment steamers not only remove wrinkles but also sanitize and refresh garments, making them more appealing to health-conscious consumers.
3. Rising Fashion Consciousness
The influence of social media and fashion trends has increased consumers’ interest in looking polished and presentable. With the rising demand for fashionable clothing, garment steamers have become indispensable tools for maintaining a well-groomed appearance, particularly for professionals and those in the fashion industry.
4. Expansion of E-commerce and Retail Channels
The growth of e-commerce platforms and retail channels has made garment steamers more accessible to a wider audience. Consumers can now easily compare different models, read reviews, and make informed purchasing decisions, driving sales in this market segment.
Key Takeaways from the Garment Steamer Market Study
- Handheld/portable is anticipated to expand at the quickest rate, with a CAGR of 6.6% during the forecast period.
- The US holds a noteworthy value share of 75.2% in North America owing to the high penetration of key players in the region.
- India is a key market in South Asia and estimated to account for a value share of 33.7% owing to the higher spending on premium products in the country.
- Germany is expected to account for over 19.9% of market share in Europe through 2023. Germany is one of the most important market for garment steamer along with the high penetration of key players in the region.
Regional Insights
North America
North America is anticipated to be a prominent market for garment steamers, driven by high disposable incomes and a growing preference for advanced home appliances. The presence of established retail chains and e-commerce platforms further supports market growth in this region.
Europe
Europe is also witnessing substantial growth in the garment steamer market, fueled by the increasing focus on sustainable fashion and eco-friendly fabric care solutions. European consumers are increasingly opting for energy-efficient appliances that align with their environmental values.
Asia-Pacific
The Asia-Pacific region is expected to exhibit the highest CAGR during the forecast period. Rapid urbanization, changing lifestyles, and increasing fashion consciousness among the growing middle class in countries like China and India are driving demand for garment steamers.
Challenges Facing the Market
Despite its growth potential, the garment steamer market faces challenges such as:
- Competition from Traditional Irons: While steamers are gaining popularity, traditional irons remain a staple in many households, posing competition to garment steamers.
- Consumer Awareness: Some consumers may not fully understand the benefits of garment steamers compared to traditional ironing methods, limiting their adoption.
- Price Sensitivity: The presence of a wide range of price points can lead to price sensitivity among consumers, impacting purchasing decisions.
Future Outlook
The future of the global garment steamer market appears promising, with continuous innovation and product development expected to enhance the functionality and efficiency of these appliances. Manufacturers are focusing on creating multifunctional steamers that offer additional features, such as built-in fabric fresheners and sanitization capabilities, to attract a broader consumer base.
Global Garment Steamer Market by Category
By Product Type:
- Handheld/Portable
- Upright/Non-Portable
By End Use:
- Household/Residential
- Commercial
By Power:
- Below 750 Watt
- 750-1000 Watt
- 1000-1500 Watt
- 1500-2500 Watt
- 2500 Watt & above
By Water Tank Capacity:
- Below 500 ml
- 500-1 Litre
- 1-2 Litre
- 2-3 Litre
- 3-4 Litre
- 4 Litre & above
By Material:
- Plastic
- Metal
- Antilock Braking System (ABS)
- Aluminium
- Stainless Steal
- Cast Iron
- Ceramic
By Sales Channel:
- Direct
- Indirect
- Hypermarket/Supermarket
- Multi-Brand Stores
- Exclusive Store
- Independent Stores
- Online Retailers
- Others
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
Contact FMI:
Future Market Insights Inc.
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Suite 401, Newark, Delaware – 19713, USA
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For Sales Enquiries: sales@futuremarketinsights.com
Website: https://www.futuremarketinsights.com
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