The breakfast takeout market is projected to reach a valuation of approximately USD 95,086.4 million in 2023, with an expected compound annual growth rate (CAGR) of 7.4%, potentially growing to USD 186,148.9 million by 2033. This growth is largely driven by increasing health concerns among consumers, highlighting breakfast as a vital meal. From 2018 to 2022, the market experienced a CAGR of 7.3%.
Traditionally, breakfast was prepared and eaten at home, but rapid urbanization is propelling the breakfast takeout sector to become one of the fastest-growing categories. A key factor in this expansion is the rising consumer awareness regarding health and wellness. Research from FMI underscores the importance of breakfast, showing that regular consumption is linked to positive health outcomes.
As consumers prioritize nutritious options and establish consistent meal schedules, the breakfast takeout market is presented with lucrative growth opportunities. This trend is particularly advantageous for Quick Service Restaurants (QSRs), allowing them to broaden their market reach.
Many multinational brands are now providing a diverse array of breakfast options, available throughout the day. Additionally, the inviting ambiance of many restaurants, combined with convenient service and high-quality cuisines, enhances the appeal of breakfast takeout. Established chains like Taco Bell and McDonald’s hold significant market share, yet there remains considerable potential for emerging companies to thrive.
However, the market faces challenges, including the need for substantial investment in infrastructure, high capital costs for manufacturers, and the ongoing demand for raw materials. Consumer behavior plays a crucial role in shaping market dynamics, and rapid shifts in trends can significantly influence preferences, potentially impacting the growth of the breakfast takeout sector.
Key Takeaways
- In the United States alone, the breakfast takeout market was worth 20.7% of the global market shares.
- The breakfast takeout market is projected to generate a revue of US$ 1,86,148.9 million by 2033.
- The breakfast takeout market in India to rise at a CAGR of 4.0% by 2023.
- 7% shares of the global breakfast takeout market were held by Germany in 2022.
- Australia’s market held a 1.7% share in the global breakfast takeout market.
- China experienced a surge in the breakfast takeout market and held a 10.7% share in 2022.
- The United Kingdom market is expected to grow at a CAGR of 4.4% in 2023.
Competitive Landscape
The global breakfast takeout market is highly competitive due to its large national and international presence. Leading breakfast takeout restaurants and companies are indulging in various marketing strategies. These include mergers & acquisitions, new product development, and investments to research so that end products meet the shifting consumer choices.
The market is highly competitive due to the presence of such a large number of prominent players. While global players such as Bob Evans, Huddle House, Another Broken Egg Café, and The Original Pancake House account for considerable market size, several regional-level players are also operating across key growth regions.
Recent Developments
- Perkins Restaurant, a go-to spot for a fresh breakfast in Ohio, has added a location inside IGH Hotel and Resort Property and is expected to open in June 2024.
- The Original Pancake House, a restaurant chain founded in Portland, specializes in authentic and ethnic pancake recipes and has gained national acclaim. They include the apple pancake, the Dutch baby, and unique omelets such as mushroom omelets as their signature dishes.
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Key Segments
By Nature:
- Vegetarian
- Non-Vegetarian
- Vegan
By Breakfast Type:
- Continental breakfast
- American breakfast
- English Breakfast
- Italian Breakfast
- Indonesian Breakfast
- Middle East Breakfast
- Japanese Breakfast
- Chinese Breakfast
- Indian Breakfast
By Purchase Model:
- Chained foodservice
- Independent foodservice
By Payment Type:
- Cash
- Debit cards
- Credit cards
- Digital Wallets
- Electronic bank transfers
By Business Type:
- Direct-to-consumer
- Platform-to-consumer
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East and Africa (MEA)
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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