The global canned wine market is projected to grow from USD 643 million in 2024 to USD 3.129 billion by 2034. During this period, sales of canned wine are expected to increase at a CAGR of 17.10%.
Acknowledging the appeal of personalized and convenient experiences, several canned wine companies have ventured into the subscription service market. This approach guarantees that consumers receive a steady supply of curated canned wines, enhancing brand loyalty and customer retention.
By implementing subscription services, brands aim to create a reliable revenue stream, foster consumer engagement, and take advantage of the growing trend toward personalized and accessible shopping in the alcoholic beverage industry.
There is a notable trend towards producing single-varietal canned wines, even as wine blends gain popularity. This strategic choice allows producers to showcase the distinct characteristics of specific grape varietals, appealing to consumers who appreciate nuanced and traditional wine experiences. The focus on unique varietals reflects a commitment to authenticity and connoisseurship, attracting wine enthusiasts seeking a more refined and distinctive option in a convenient can.
For canned wine manufacturers, adopting environmentally friendly practices in production and packaging is an enticing opportunity. By using sustainable materials, implementing carbon-neutral manufacturing processes, and promoting their sustainability initiatives, companies can connect with environmentally conscious consumers. This approach not only aligns with corporate social responsibility goals but also enhances brand reputation and meets the growing demand for eco-friendly products, fostering long-term customer loyalty and strong market positioning.
Key Takeaways from the Canned Wine Market Report:
- In 2023, the global market size stood at US$ 554 million.
- The sparkling wine product type segment occupied 23.40% of the market shares in 2024.
- The hypermarket/supermarket sales channel segment captured 43.50% of the market share in 2024.
- The market in the United States is projected to rise at a 10.5% CAGR through 2034.
- The market size in the United Kingdom is anticipated to develop at an 11.6% CAGR through 2034.
- The market in France is estimated to record a growth of 16.5% through 2034.
- Italy is expected to thrive at a 13.2% CAGR through 2034.
Competitive Landscape:
The competitive environment of the canned wine market is distinguished by a combination of history and innovation, with incumbent competitors using their industry status, newcomers providing agility and creativity, and strategic alliances affecting market positioning. The competitive dynamics are projected to strengthen as consumer tastes shift, compelling market participants to innovate, distinguish, and strategically position their offers to gain a share of the increasing canned wine industry.
Recent Developments Observed by FMI:
- In July 2023, Nomadica, a Los Angeles-based wine company founded by a sommelier known for its can labels designed by artists and commitment to sustainability, announced the arrival of its newest product, Orange.
- NICE, a wine company based in London, announced the launch of its first canned sparkling wine in June 2023. The White Wine product has a 10% ABV and dry, crisp, and effervescent smells, according to NICE. It’s a Spanish Airén from La Mancha, Spain, and comes in a 200ml can.
Key Players in the Canned Wine Market:
- Union Wine Company
- Underwood
- MANCAN Wine
- The Infinite Monkey Theorem
- Lila Wines
- Francis Ford Coppola Winery
- Backpack Wine Co.
- House Wine
- Nomadica
- Electric Sky Wine
- Sans Wine Co.
- Babe Wine
- Coppola Sofia
- JOIY Wine
- Ramona
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Canned Wine Market Segmentation:
By Product Type:
- Sparkling Wine
- Still White Wine
- Still Red Wine
- Rosé
By Package Size:
- 250 ml (8.4 oz)
- 375 ml (12.7 oz)
- 187 ml (6.3 oz)
By Sales Channel:
- Hypermarket/supermarket
- Wine Shops and Specialty Stores
- Club Stores
- Liquor Stores
- Online Retail
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- Asia Pacific (APAC)
- The Middle East & Africa (MEA)
- Japan
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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