The global tinted cosmetics market is anticipated to expand from USD 1,500 million in 2022 to USD 2,290 million by the end of 2032, reflecting a moderate compound annual growth rate (CAGR) of 4.3% throughout the forecast period. An increase in consumer spending on cosmetics worldwide is a key factor expected to drive the growth in sales of tinted cosmetics during this time.
Tinted cosmetics are commonly used by people all over the world to cover up blemishes, uneven skin tone, and pores on the skin. These cosmetic products are gaining popularity, as they help in achieving a natural and makeup-free look.
Tinted cosmetics are lighter than other makeup and cosmetic products, and do not affect skin health, as they have simple pigments without any chemical compounds.
The cosmetics industry was valued at more than US$ 380 billion in 2019, with more than 40% share held by face cosmetics. Cosmetics for facial use are very popular, as facial beauty is considered the most important factor.
Lip and cheek tints, along with eye tints, are among the most popular tinted cosmetic products. Both men and women frequently use these items, as they are designed to complement various skin complexions. Tinted products for men, such as moisturizers and serums, offer additional skin benefits. The versatility of tinted cosmetics contributes to their popularity among consumers.
However, the market faces challenges due to the prevalence of counterfeit products, regulations on chemical ingredients in various countries, and intense competition among leading brands.
Key Takeaways from the Tinted Cosmetics Market Study
- Based on application, face cosmetics category account for around 42% share of the global tinted cosmetics market.
- By nature of product, the natural segment is expected to grow at a higher pace during the projection period.
- North America and Europe will continue to lead the global tinted cosmetics market during the forecast period.
- The U.S. tinted cosmetics market is poised to grow at a significant pace over the assessment period.
- Demand for tinted cosmetics is expected to rise at a moderate pace across South Korea between 2022 and 2032.
Competitive Landscape
Leading players operating in the tinted cosmetics Live Tinted, Nykaa, Ulta, Tint Cosmetics, e.l.f., Lab Series, Maybelline, Lakmé, Oriflame, Nivea, Bobbi Brown, BareMinerals, Kosas, and Rare Beauty among others.
For instance,
- Live Tinted, a cosmetics brand, and Phenomenal, a media and merchandise organization collaborated in 2021 to give customers a gift set, including hue sticks, eye masks, an orange colored hoodie, and a handcrafted Diya. The cosmetic brand also collaborated with Mattel, to launch a limited edition Barbie line and Huestick products.
- Rare Beauty, a vegan cosmetics brand, launched a tinted moisturizer in mid-2022. This moisturizer also acts as sun protection from mild sun rays. It contained vitamin E, helping in keeping the skin hydrated, and SPF 20, protecting from sun rays.
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Tinted Cosmetics Category Analysis Segments
By Product Type:
- Sunscreens
- Moisturizers
- Foundation
- Cheek or Lip Tints
- Balms
- Others
By Application:
- Face cosmetics
- Cheek and Lips cosmetics
- Eye cosmetics
- Hair cosmetics
By Consumer Orientation:
- Men
- Women
- Unisex
By Nature of Product:
- Conventional
- Natural
By Distribution Channel:
- Hypermarket/Supermarket
- Specialty Stores
- Pharmacies
- Independent Stores
- Online Store
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa
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