The fabric care market is expected to grow from USD 114.0 billion in 2023 to USD 193.1 billion by 2033, with a projected CAGR of 5.4% over the forecast period.
Improved lifestyles are a key factor contributing to the growth of the fabric care market. Additionally, increasing awareness about the benefits of fabric conditioners, a more diversified product portfolio, and the rising preference for high-quality detergents paired with fabric conditioners are driving market expansion.
Other factors supporting market growth include a rapidly growing population, higher per capita spending on household cleaning products, an expanding global FMCG sector, and a growing focus on hygienic personal care.
Fabric care companies are employing various marketing strategies to increase market share, revenue, and customer base. These include offering combination deals to boost sales, focusing on product innovation to foster brand loyalty, and launching diverse products in the same category to cater to different consumer segments, all of which are contributing to the global fabric care market’s growth.
Prominent Drivers of the Fabric Care Market
- Rising Consumer Awareness: Increased focus on hygiene, cleanliness, and fabric care, particularly after the global pandemic, is driving demand for fabric care products.
- Growing Popularity of Eco-Friendly Products: Consumers are increasingly seeking environmentally friendly and sustainable fabric care options, such as biodegradable detergents and plant-based formulations, boosting market growth.
- Product Innovation: Advances in fabric care technology, such as concentrated liquid detergents, specialty fabric care products, and stain-removal solutions, are attracting consumers looking for more efficient and effective solutions.
- Increasing Disposable Income: Higher income levels in emerging markets are allowing consumers to spend more on premium fabric care products, including those offering convenience and enhanced performance.
- Expansion of E-Commerce: The rise of online retailing has made fabric care products more accessible, offering convenience and a wider range of options for consumers globally.
Challenges Faced by Fabric Care Market
- Environmental Concerns: Increasing awareness of environmental pollution caused by chemicals and plastics in fabric care products, such as detergents, poses a significant challenge. Consumers are shifting toward eco-friendly alternatives, forcing brands to adapt or risk losing market share.
- Price Sensitivity: Many consumers prioritize cost-effective products, making it difficult for premium or specialized fabric care products to gain traction, especially in price-sensitive markets.
- Rising Competition: The market is saturated with numerous brands offering similar products. Intense competition pressures companies to innovate continuously, while also driving down prices and profit margins.
- Shifting Consumer Preferences: There is a growing preference for multifunctional products or those that simplify laundry routines, which challenges traditional, single-function fabric care items.
- Economic Fluctuations: Economic downturns or inflation can reduce consumer spending on non-essential or premium fabric care products, affecting market growth.
Market Valuation
| Year | Market Valuation |
| 2016 | US$ 77.85 billion |
| 2021 | US$ 102.23 billion |
| 2022 | US$ 107.5 billion |
| 2023 | US$ 114.0 billion |
| 2033 | US$ 193.1 billion |
Key Players in the Global Fabric Care Market
Detailed profiles of companies are also included in the global fabric care market report to evaluate their performance, key product offerings and recent developments. Some of the key players profiled in the global fabric care market study include
- Reckitt Benckiser Group PLC
- C. Johnson & Son Inc
- Golrang Industrial Group
- Alicorp S.A.A.
- RSPL Limited
- LG Household & Health Care Ltd
- Wings Corporation
- Lion Corporation
- Procter & Gamble Co.
- Guangzhou Liby Enterprise Group Co., Ltd.
- Whealth fields Lohmann Guangzhou Ltd.
- Fabrica de Jabon La Corona;
- SA de CV
- Unilever PLC
- Church & Dwight Co., Inc.
- Nice Group Co., Ltd.
- Kao Corporation; Henkel AG & Co. KGaA
- Guangzhou Blue Moon Industry Co., Ltd.
- Amway Corporation.
Key Segmentation
By Product type:
- Fabric detergents
- Fabric softeners/enhancers
- Stain removers/bleach
- Other fabric care products
By Form:
- Powder
- Dry sheets
- Bars/blocks
- Pacs & tablets
- Other forms
By Nature:
- Synthetic
- Organic
- Others
By Sales Channel:
- Wholesalers/ distributors
- Convenience stores
- Supermarkets/hypermarkets
- Online stores
- Independent small stores
- Other sales channels
By Region:
- North America
- Latin America
- Europe
- Asia Pacific Excluding Japan
- Japan
- The Middle East and Africa
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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