The global blanket market is expected to reach a valuation of USD 8.73 billion by 2024, fueled by the expanding hospitality industry. This growth trend is projected to open new opportunities, driving the market at a CAGR of 4.2% from 2024 to 2034, with an estimated value of approximately USD 13.18 billion by 2034.
Weighted blankets, filled with materials such as glass beads or plastic pellets to provide soothing pressure, have seen a surge in popularity for their therapeutic potential in reducing anxiety, stress, and promoting relaxation. This growing demand offers manufacturers a chance to diversify their product lines and cater to niche markets seeking alternative wellness products.
By adopting digital marketing strategies like social media advertising, influencer collaborations, and selling through online marketplaces, blanket manufacturers can broaden their reach and connect directly with consumers. Utilizing data analytics and consumer insights enables the creation of personalized campaigns, driving targeted promotions that enhance both sales and brand loyalty.
Key Takeaways from the Market Study
- Global blanket market was valued at US$ 8,345.9 Million in 2023.
- From 2019 to 2023, the market demand expanded at a CAGR of 4.6%.
- The market in Japan is expected to expand at a CAGR of 4.3% through 2034.
- By product type, the electric blanket segment to account for a share of 15.5% in 2024.
- The market in Germany is expected to expand at a CAGR of 5.1% through 2034.
- In terms of material type, the wool segment to account for a market share of 47.9% in 2024.
“The blanket market is experiencing dynamic growth, driven by increasing consumer demand for comfort, wellness solutions, and sustainable products. As manufacturers adopt digital marketing strategies and explore global expansion, innovation in product design and customization is key to staying competitive in this evolving landscape.” remarks an FMI analyst.
Competitive Landscape
- Major Players: Established brands such as Gravity Blankets, YnM, and Sleep Number dominate the market with a strong presence in the weighted and therapeutic blanket segments. These companies lead through innovation, product variety, and effective digital marketing strategies.
- New Entrants: A wave of emerging brands like Bearaby and Baloo are gaining traction by offering eco-friendly, sustainable, and aesthetically appealing blankets, catering to environmentally conscious consumers and niche markets.
- Retail Giants: Companies like Target, Amazon, and Walmart serve as key distribution channels for many blanket brands, providing wide-reaching platforms for both established and smaller players. Their private label products also present direct competition to individual blanket manufacturers.
- Customization Focused Brands: Brands such as Mosaic Weighted Blankets and SensaCalm stand out by offering personalized and customizable blankets, attracting consumers looking for tailored solutions for stress relief and improved sleep.
- Technological Innovators: Companies like Sunbeam and Biddeford are leading the electric and heated blanket segment by integrating smart technologies such as temperature control and energy efficiency into their products, appealing to tech-savvy consumers.
Company Portfolio
- Faribault Woolen Mill Co. produces a variety of wool blankets, throws, and accessories, renowned for their durability, warmth, and classic designs.
- Biddeford Blankets LLC specializes in electric blankets and heated throws, providing warmth and comfort during colder months.
More Valuable Insights Available
Future Market Insights offers an unbiased analysis of the global blanket market, providing historical data for 2019 to 2023 and forecast statistics from 2024 to 2034.
To understand opportunities in the blanket market, the market is segmented on the basis of product type (electric blanket, regular blanket), material type (wool, cotton, polyester, others), end user (commercial, residential), and sales channel (hypermarkets/supermarkets, specialty stores, multi brand stores, independent stores retailers, online retailers, others sales channel), across seven major regions (North America, Latin America, Western Europe, Eastern Europe, South Asia & Pacific, East Asia, and the Middle East & Africa).
About the Consumer Products Division at Future Market Insights
The consumer product team at Future Market Insights offers expert analysis, time efficient research, and strategic recommendations with the objective to provide authentic insights and accurate results to help clients worldwide. With a repertoire of over 100+ reports and 1 Million+ data points, the team has been analyzing the market lucidly in 50+ countries for over a decade. The team provides a brief analysis on key trends including competitive landscape, profit margin, and research development efforts.
Segmentation Analysis of the Blanket Market
By Product Type:
- Electric Blanket
- Regular Blanket
By Material Type:
- Wool
- Cotton
- Polyester
- Others
By End User:
- Commercial
- Residential
By Sales Channel:
- Hypermarkets/Supermarkets
- Specialty Stores
- Multi Brand Stores
- Independent Stores Retailers
- Online Retailers
- Others Sales Channel
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- South Asia and Pacific
- East Asia
- The Middle East and Africa
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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