In 2022, the global candle air fresheners market is projected to reach a valuation of USD 423.7 million, with a modest CAGR of 3.6% anticipated from 2022 to 2032, according to recent data from Future Market Insights. By 2032, the market is expected to grow to USD 602.8 million.
Candle air fresheners refer to aerosol sprays designed to eliminate odors, provide pleasant aromas, and refresh the air in various settings, including homes and workplaces. Their wide range of available scents is contributing to their increasing popularity as room fresheners.
Several factors are driving the demand for candle air fresheners. In both residential and commercial spaces, individuals are turning to these products to maintain a fresh atmosphere. Additionally, rising pollution levels due to industrialization and rapid urbanization are contributing to unpleasant indoor odors, making candle air fresheners an effective solution for combating these smells.
Moreover, manufacturers of candle air fresheners are enhancing their packaging to create more visually appealing products, which is driving higher sales. They are also offering a wide variety of fragrances, allowing consumers to choose products that align with their personal preferences.
Additionally, rising disposable incomes in countries like the UK, USA, Korea, and Japan are expected to continue increasing during the forecast period. This growing purchasing power will enable more consumers in these regions to buy candle air fresheners. Sales are further bolstered by the proliferation of online platforms, where a range of products from multiple manufacturers are readily available. These platforms are projected to account for a significant portion of candle air freshener sales during the forecast period.
Candle air fresheners do not eliminate pollution; rather, they introduce pleasant scents that effectively mask unpleasant odors. These products can be used both indoors and outdoors.
Competitive Landscape
Innovations, expansions, and mergers and acquisitions are vital for maintaining a competitive edge in the global market. Large enterprises must prioritize sustained innovation to drive growth in market share.
To strengthen their market position, companies are ramping up their research and development efforts, enhancing marketing strategies, and broadening their distribution networks.
For Instance
- In 2021, Yankee Candles revealed a modern design with the launch of a signature collection of exclusive fragrances: The sleek, new vessels, available in several sizes, offer gorgeous designs and a wide choice of fragrance options to help create everyday moments that are worth savoring.
Key Companies Profiled
Church & Dwight, Inc.
Farcent Enterprise Co. Ltd.
Godrej Consumer Products Limited
Henkel AG & Co. KGaA
Kobayashi Pharmaceutical Co. Ltd.
Newell Brands
Procter & Gamble
Reckitt Benckiser Group plc.
- C. Johnson & Son, Inc.
Yankee Candles
Others
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Candle Air Fresheners Market by Category
By Customer Type:
- Individual
- Enterprise
By Application:
- Corporate offices
- Residential
- Cars
By Price Range:
- High
- Medium
- Low
By Sales Channel:
- Hypermarkets/ Supermarkets
- Convenience Stores
- Modern trade
- Multi-brand stores
- Online Retailers
- Specialty stores
- Other Sales Channel
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa (MEA)
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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