In 2023, the tissue towel market is projected to be valued at USD 25.78 billion, with expectations to grow to USD 37 billion by 2033. The market is anticipated to expand at a compound annual growth rate (CAGR) of 3.6% during the forecast period. Tissue towels represent approximately 20%-25% of the broader paper and pulp industry.
Tissue towels are highly effective due to their absorbent materials and single-use design. As educational marketing and e-commerce rise, these towels are evolving to meet diverse needs, leading to increased demand for products that enhance personal hygiene.
E-commerce platforms are revolutionizing the distribution of tissue products, offering manufacturers a convenient way to reach broader audiences and explore new markets. The trend towards personalization is growing, with companies creating tissue towels tailored to customer preferences, including custom prints, sizes, and features. This personalization helps brands forge stronger connections with their target audience.
In light of recent health concerns, there is a growing demand for tissue towels infused with antibacterial properties. Hygienic tissue towels are becoming more prominent, appealing to health-conscious consumers and commercial sectors. The market is witnessing a shift towards premium tissue towel products. Luxurious and soft-touch towels, often enriched with natural ingredients like aloe vera or eucalyptus, are becoming sought-after choices for consumers seeking comfort and indulgence.
Key Takeaways from the Tissue Towel Market Report
- As per FMI, the United States is spearheading the growth across North America, accounting for nearly 77% of market share in 2023.
- Sales of tissue towel are expected to surge at 3.5% CAGR across China during the forecast period.
- As per FMI, the rolled tissue towels segment is poised to expand at over 3.7% CAGR over the assessment period.
- The commercial sector will experience a growth rate of more than 3.3% in terms of CAGR.
- During the projected period, online retailers are expected to experience significant growth, exhibiting a CAGR exceeding 3.9% in terms of distribution channels.
“The tissue towel market shows promising growth, driven by advanced manufacturing techniques, sustainability efforts, and innovative product offerings. Consumer demand for eco-friendly and high-quality tissue towels remains strong”, remarks an analyst at FMI.
Product Portfolio:
- Sofidel offers an extensive product portfolio of tissue paper solutions, including toilet paper, kitchen towels, facial tissues, and industrial rolls. Their eco-friendly approach ensures sustainable production, delivering high-quality hygiene products to meet consumer and commercial needs worldwide.
- CARTIERE CARRARA specializes in premium paper products, featuring a diverse range of tissue papers, napkins, and paper towels. Their commitment to innovation and superior craftsmanship ensures clients receive top-notch hygiene and cleaning solutions for various applications.
- With a strong global presence, Kimberly-Clark’s product portfolio encompasses a wide range of personal and commercial care products. From their well-known brands of Kleenex tissues and Huggies diapers to professional-grade solutions, they offer cutting-edge hygiene and sanitation solutions to enrich lives around the world.
How Key Players are Revolutionizing the Manufacturing of Tissue Towels?
Key players in the tissue towel manufacturing industry are driving a revolution through innovation and sustainability. They are investing heavily in advanced manufacturing technologies to enhance production efficiency and product quality. Robotic automation and smart manufacturing processes optimize operations, ensuring faster, cost-effective, and eco-friendly production.
Key players are focused on sustainable sourcing of raw materials, promoting circular economy practices, and reducing carbon footprints to meet consumer demands for environmentally responsible products they continuously introduce new tissue towel variants, infused with unique features like antibacterial properties and enhanced softness, to cater to evolving customer preferences and create a competitive edge in the market.
Challenges Faced by the Tissue Towel Market
- Sustainability Concerns: Increasing environmental awareness has led to demand for eco-friendly products. Tissue towels, often single-use and disposable, face criticism for contributing to waste and deforestation, prompting the need for more sustainable materials and production methods.
- Raw Material Costs: Fluctuations in the prices of raw materials, such as wood pulp, can impact production costs and profitability. Manufacturers must manage these costs while maintaining competitive pricing.
- Regulatory Compliance: Compliance with stringent regulations related to product safety, environmental impact, and recycling can be challenging. Adhering to these regulations requires significant investments and adjustments in manufacturing processes.
- Market Saturation: The tissue towel market is highly competitive, with numerous brands offering similar products. Differentiating products and maintaining market share in a saturated market can be difficult.
- Consumer Preferences: Shifts in consumer preferences towards more sustainable and multifunctional products can impact demand for traditional tissue towels. Manufacturers must adapt to these changes to stay relevant.
Market Segmentation
By Product Type:
- Rolled Tissue Towels
- Standard Rolls
- Center Pull Rolls
- Perforated Rolls
- Folded Paper Towels
- Center-fold
- Multi-fold
- Napkins and Luxury Towels
- Boxed Tissue Towels
By End Use:
- Residential
- Commercial
- Offices
- Restaurants
- Hospitals and Healthcare
- Schools and Universities
- Hospitality
- Industrial
- Public Washrooms
- Others
By Distribution Channel:
- Wholesalers/ Distributors
- Hypermarkets/ Supermarkets
- Specialty Stores
- Independent Convenience Stores
- Online Retailers
- Others (Departmental Stores)
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- East Asia
- South Asia & Pacific
- The Middle East and Africa
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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