The global teeth whitening market is on track for steady growth, with Future Market Insights projecting the market size to reach USD 7,204 million by 2024. Demand for teeth whitening products is expected to grow at a compound annual growth rate (CAGR) of 4.10%, leading the market to a valuation of USD 10,766.7 million by 2034.
A key driver behind this growth is the introduction of personalized teeth whitening solutions that cater to a diverse consumer base. Companies are developing products that address specific dental needs and preferences, ensuring that they meet the demands of different age groups and customer segments.
Companies in the sector are responding to diverse consumer needs by offering personalizable solutions tailored to individual preferences, including products aimed at different age groups. This focus on customization is expected to fuel market expansion and position the industry for sustained growth.
As teeth whitening products continue to gain popularity worldwide, businesses are seeking innovative ways to cater to a broad range of customers, ensuring the market remains vibrant and competitive in the years ahead.
About 47.2% of Americans over 30 in the U.S. have periodontal disease, according to the CDC. Additionally, increasing number of dental aesthetic operations has led to the development of new technology in cosmetic dentistry, and the established healthcare infrastructure is substantially supporting market expansion on a global level.
Due to this there are now more licences and permits available on the market for teeth whitening products, which has increased the variety of products available. Enterprises in the market are focusing on obtaining regulatory approvals in order to advance the sector and offer items that adhere to rules.
Thus, the market for teeth whitening will expand due to the growing usage of these products.
Key Takeaways from Market Study
- The teeth whitening devices segment accounted for around 0% share of total teeth whitening market in 2021, owing to a rise in the awareness for oral hygiene as well as education of people regarding treatment of periodontal diseases through these devices.
- The retail sales segment dominates the teeth whitening market with about 0% share in 2021, owed to the increasing need for teeth whitening products.
- North America accounts for the highest share of 4% of the global teeth whitening market share in 2021, due to the increased incidence of oral cancer cases, increasing influence of social media, and increase in the number of product approvals in this region.
- Europe is slated to be the second largest region for teeth whitening market, holding a market share of around 2% in the global market, in 2021, owed to the presence of a high number of independent dental practices.
“Increasing incidence of periodontitis and associated diseases, and increasing number of approvals by the regulatory bodies for teeth, are factors set to boost the market over the forecast period,” says an analyst of Future Market Insights.
Market Competition
In order to diversify their product offerings and increase their geographical presence, leading industry participants in the teeth whitening market are concentrating on the development, introduction, and approval of innovative products.
- American Orthodontics and Ultradent Goods, Inc. established a partnership on February 8, 2021, in which American Orthodontics would exclusively distribute Ultradent’s Opal Orthodontics branded products to orthodontists in the United States.
- Repair and Protect with Deep Repair toothpaste was introduced by GSK Consumer Healthcare in September 2021 to provide a minty and whitening toothpaste for people who have dentine hypersensitivity.
Key Companies Profiled
- Procter & Gamble
- Colgate Palmolive
- Johnson & Johnson
- Unilever
- Ultradent Products Inc.
- Church & Dwight Co.
- GlaxoSmithKline Plc
- 3M Company
- DENTSPLY international
- Henkel AG & Co KGaA
- Others
Teeth Whitening Market by Category
By Product:
- Teeth Whitening Gels & Strips
- Carbamide Peroxide with Potassium Nitrate and Fluoride
- Carbamide Peroxide
- Hydrogen Peroxide
- Teeth Whitening Devices
- LED Lights
- Corded LED Lights
- Cordless LED Lights
- UV Lights
- Halogen Lights
- LED Lights
- Oral Care Products
- Others
By Distribution Channel:
- Institutional Sales
- Dental Hospitals
- Dental Clinics
- Group Dental Practice
- Retail Sales
- Retail Pharmacies
- Drug Stores
- Hypermarket and Supermarket
- Online Sales
About 47.2% of Americans over 30 in the U.S. have periodontal disease, according to the CDC. Additionally, increasing number of dental aesthetic operations has led to the development of new technology in cosmetic dentistry, and the established healthcare infrastructure is substantially supporting market expansion on a global level.
Due to this there are now more licences and permits available on the market for teeth whitening products, which has increased the variety of products available. Enterprises in the market are focusing on obtaining regulatory approvals in order to advance the sector and offer items that adhere to rules.
Thus, the market for teeth whitening will expand due to the growing usage of these products.
Key Takeaways from Market Study
- The teeth whitening devices segment accounted for around 0% share of total teeth whitening market in 2021, owing to a rise in the awareness for oral hygiene as well as education of people regarding treatment of periodontal diseases through these devices.
- The retail sales segment dominates the teeth whitening market with about 0% share in 2021, owed to the increasing need for teeth whitening products.
- North America accounts for the highest share of 4% of the global teeth whitening market share in 2021, due to the increased incidence of oral cancer cases, increasing influence of social media, and increase in the number of product approvals in this region.
- Europe is slated to be the second largest region for teeth whitening market, holding a market share of around 2% in the global market, in 2021, owed to the presence of a high number of independent dental practices.
“Increasing incidence of periodontitis and associated diseases, and increasing number of approvals by the regulatory bodies for teeth, are factors set to boost the market over the forecast period,” says an analyst of Future Market Insights.
Market Competition
In order to diversify their product offerings and increase their geographical presence, leading industry participants in the teeth whitening market are concentrating on the development, introduction, and approval of innovative products.
- American Orthodontics and Ultradent Goods, Inc. established a partnership on February 8, 2021, in which American Orthodontics would exclusively distribute Ultradent’s Opal Orthodontics branded products to orthodontists in the United States.
- Repair and Protect with Deep Repair toothpaste was introduced by GSK Consumer Healthcare in September 2021 to provide a minty and whitening toothpaste for people who have dentine hypersensitivity.
Key Companies Profiled
- Procter & Gamble
- Colgate Palmolive
- Johnson & Johnson
- Unilever
- Ultradent Products Inc.
- Church & Dwight Co.
- GlaxoSmithKline Plc
- 3M Company
- DENTSPLY international
- Henkel AG & Co KGaA
- Others
A Old Full Report Analysis Click Here
Teeth Whitening Market by Category
By Product:
- Teeth Whitening Gels & Strips
- Carbamide Peroxide with Potassium Nitrate and Fluoride
- Carbamide Peroxide
- Hydrogen Peroxide
- Teeth Whitening Devices
- LED Lights
- Corded LED Lights
- Cordless LED Lights
- UV Lights
- Halogen Lights
- LED Lights
- Oral Care Products
- Others
By Distribution Channel:
- Institutional Sales
- Dental Hospitals
- Dental Clinics
- Group Dental Practice
- Retail Sales
- Retail Pharmacies
- Drug Stores
- Hypermarket and Supermarket
- Online Sales
Author By:
Sabyasachi Ghosh (Associate Vice President at Future Market Insights, Inc.) holds over 12 years of experience in the Healthcare, Medical Devices, and Pharmaceutical industries. His curious and analytical nature helped him shape his career as a researcher.
Identifying key challenges faced by clients and devising robust, hypothesis-based solutions to empower them with strategic decision-making capabilities come naturally to him. His primary expertise lies in areas such as Market Entry and Expansion Strategy, Feasibility Studies, Competitive Intelligence, and Strategic Transformation.
Holding a degree in Microbiology, Sabyasachi has authored numerous publications and has been cited in journals, including The Journal of mHealth, ITN Online, and Spinal Surgery News.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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