The probiotic supplement industry in Japan is projected to be valued at USD 500.2 million in 2023, with sales expected to reach USD 1,367.4 million by 2033. The market is anticipated to grow at a robust compound annual growth rate (CAGR) of 10.6% from 2023 to 2033.
Rising health consciousness and increasing awareness of the benefits of probiotics are driving demand for probiotic supplements in Japan. Numerous studies highlighting the positive effects of probiotics on health have further contributed to this growth. In response, Japanese manufacturers are introducing innovative probiotic supplements to meet consumer demand.
Consumers in Japan increasingly recognize the link between gut health and overall well-being, seeing probiotic supplements as a natural and proactive way to maintain a healthy digestive system. This has significantly boosted sales.
With Japan’s aging demographic, there is a heightened focus on maintaining health in later years. Probiotics, known for supporting gut health, are especially relevant for the elderly.
The rising trend of health-conscious lifestyles has led more consumers to seek out products that promote overall wellness, positioning probiotic supplements as a key solution for digestive health.
The expansion of eCommerce platforms has made probiotics and other health supplements more accessible, enhancing product availability and awareness. This convenience has driven increased adoption of probiotic supplements in Japan.
Key Takeaways of Probiotic Supplement:
- Scientific Support for Probiotics: Numerous studies highlighting the health benefits of probiotics have significantly contributed to the growing demand for these supplements.
- Innovation by Manufacturers: Japanese manufacturers are launching innovative probiotic products to cater to the rising consumer interest in gut health and overall wellness.
- Aging Population: With a growing elderly demographic, there is heightened demand for probiotics, particularly due to their gut health benefits for older adults.
- Health-Conscious Lifestyles: The trend toward proactive wellness has positioned probiotic supplements as a preferred choice for consumers seeking to improve digestive health.
- Growth of eCommerce Platforms: The increasing popularity of eCommerce has enhanced product availability and awareness, further driving the adoption of probiotic supplements in Japan.
Competitive Analysis of Japan’s Probiotic Supplement Industry:
- Intensified Competition: Japan’s probiotic supplement market is witnessing increasing competition, with new entrants vying for market share alongside established players.
- Emerging Manufacturers: Start-ups and smaller manufacturers are entering the probiotic supplement space, aiming to capture niche markets and offer innovative products.
- Marketing and Advertising Strategies: New entrants are focusing on replicating the successful advertising and marketing strategies of industry leaders, aiming to build strong brand recognition and customer loyalty.
- Innovation as a Key Differentiator: Established brands are investing heavily in research and development (R&D) to introduce new probiotic strains, product formats, and enhanced formulations to stay ahead of competitors.
- Pricing Pressure: The rise of new competitors is driving price competition, which may challenge established players to balance quality with cost efficiency.
Key Probiotic Supplement Manufacturers in Japan
- Meiji Holdings Co., Ltd.
- Yakult Honsha Co., Ltd.
- Morinaga Milk Industry Co., Ltd.
- Suntory Holdings Limited
- Eisai Co., Ltd.
Key Segments
By Bacteria:
- Lactobacillus
- Streptococcus
- Bifidobacterium
By Form:
- Tablet
- Capsules
- Liquid
- Powder Premixes
- Gummies/Chewable
- Lozenges
- Liquid and Gels
By Function:
- Immunity and Digestive Health
- Urogenital Health
- Vaginal Health
- Urinary Tract Infections
- Pregnancy
- Weight Management
By Distribution Channel:
- Hypermarket/ Supermarket
- Specialty Stores
- eCommerce
- Pharmacy Stores
By End User:
- Women
- Seniors
- Kids
By City:
- Kanto
- Chubu
- Kinki
- Kyushu & Okinawa
- Tohoku
- Rest of Japan
Report preview: https://www.futuremarketinsights.com/reports/demand-and-trend-analysis-of-probiotic-supplement-in-japan
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
Contact Us:
Future Market Insights Inc.
Christiana Corporate, 200 Continental Drive,
Suite 401, Newark, Delaware – 19713, USA
T: +1-845-579-5705
For Sales Enquiries: sales@futuremarketinsights.com
Website: https://www.futuremarketinsights.com
LinkedIn| Twitter| Blogs | YouTube
