The baby powder market is projected to be valued at approximately USD 1,107.0 million in 2024 and is expected to grow to around USD 1,820.2 million by 2034. This growth reflects an anticipated compound annual growth rate (CAGR) of about 5.1% over the forecast period.
In recent years, various studies have highlighted the risks associated with talc-based baby powder, particularly when inhaled, which can lead to talcum powder poisoning. This condition may cause symptoms such as fever, cough, twitching, respiratory issues, collapse, convulsions, and in severe cases, death. As a result, manufacturers are transitioning from talc to plant-based alternatives like corn starch, arrowroot, rice powder, baking soda, and tapioca starch. For example, Johnson & Johnson has responded to these concerns by expanding their product line with three new variants of baby powder formulated with corn starch.
Key Takeaways of Baby Powder Market Study
- Talc-based baby powder was a dominant segment in the market. However, corn-starch-based baby powder is expected to gain considerable traction during the forecast period, attributable to perception of corn-starch as a safer and organic ingredient with relatively larger particles as compared to talc.
- The premium price products segment is estimated to witness a significant CAGR growth in the global baby powder market over the forecasted period, owing to premiumization of baby powders associated with high safety and quality standards.
- The product availability of conventional baby powder is high in the market as compared to organic baby powder. Also, organic baby powder are relatively expensive. As a result, conventional baby powder has high sales.
Competitive Landscape
Companies in this industry are investing heavily in research and development, advanced technologies, collaborations, partnerships, and organic certification. These efforts are aimed at meeting the growing demand for naturally sourced raw materials in their products across key markets, including the United States, Japan, India, China, Germany, Italy, France, and the United Kingdom.
For instance:
- In 2022, J&J introduced its new baby care brand called Vivvi & Bloom. The brand targets Gen-Z and millennial parents with EWG-certified products for safety and transparency among parents.
- In 2022, the company entered into a joint venture with a local company in Bangladesh namely Kallol Limited to venture into the international market.
Key Companies Profiled
Forest Produce Ltd.
Artsana Group
Asahi Group Foods Ltd
The Burt’s Bees
California Baby
Chattem; Inc.
GLÜKi Organics
Johnson & Johnson
Kimberly-Clark Corp
Libero; Lion Corporation
Mamaearth
Mann & Schröder GmbH
Mee Mee
Mothercare
Oriflame Holding AG
Osotspa Company Limited
Pigeon
Prestige Consumer Healthcare
Procter & Gamble Co.
PZ Cussons
Get Connected with Our Expert Analyst on Email: sales@futuremarketinsights.com
Baby Powder Market by Category
By Ingredient:
- Talc-based
- Corn-starch-based
By Price:
- Mass
- Premium
By Mature:
- Conventional
- Organic
By Sales Channel:
- Direct Sales
- Modern Trade
- Convenience Stores
- Departmental Stores
- Specialty Stores
- Mono Brand Stores
- Online Retailers
- Drug Stores
- Other Sales Channels
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- South Asia & Pacific
- East Asia
- Middle East and Africa
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