Powdered Soft Drinks Market Growth: Analyzing Sales Trends, Industry Drivers, and Future Outlook to 2033

Powdered Soft Drinks Market
Powdered Soft Drinks Market

The powdered soft drinks market is estimated to be US$ 12.3 billion in 2023. The market is expected to expand at a CAGR of 3.4% to surpass a valuation of US$ 17.3 billion by 2033.

One of the key trends driving the powdered soft drinks market is the increasing demand for convenience and portability. With busy lifestyles and on-the-go consumption becoming increasingly common, consumers are looking for quick and easy options that can be consumed on the move. A powdered drink mix is ideal as it is lightweight, easy to prepare, and conveniently carried in a backpack or gym bag.

Demand sustains in the powdered soft drinks industry with a rising focus on health and wellness, given the consequences of obesity. The quest for products with lower sugar content and fewer calories among health-conscious consumers makes sugar-free powdered drink mixes preferable. Additionally, the demand for sugar-free powdered drink mix catches attention as a refreshing beverage and is gaining popularity over traditional soft drinks.

The powdered cola drink mix flavor is also growing, with consumers seeking unique and customizable beverage options. Powdered cola drink mix offers a variety of flavor options, allowing consumers to mix and match flavors to create their custom beverages. This flexibility and variety drive sales in the powdered cola drink mix segment.

Key Takeaways from the Powdered Soft Drinks Market:

  • The orange flavor is expected to be the most popular in the global powdered soft drinks industry, with a CAGR of 4.2% from 2023 to 2033.
  • Pouches and sachets packaging are gaining traction in the global powdered soft drink market, with a 3.3% CAGR from 2023 to 2033.
  • With a CAGR of 5.5% from 2023 to 2033, online stores are expected to be the leading sales channel in the global powdered soft drinks industry.
  • During the projection period, the powdered soft drinks industry in the United States is estimated to reach a market size of US$ 3.1 billion at a CAGR of 2.5%.
  • With a CAGR of 3.9% throughout the forecast period, China’s powdered soft drink market is predicted to reach a value of US$ 2.0 billion.
  • With a CAGR of 4.4% throughout the forecast period, Brazil’s powdered soft drink market is predicted to grow to a value of US$ 1.3 billion.
  • India’s powdered soft drinks industry is anticipated to grow at a CAGR of 5.4% to US$ 1.3 billion by the end of the research period.
  • With a CAGR of 1.6% over the forecast period, Italy’s powdered soft drink market is anticipated to grow to a value of US$ 650.0 million.

Who is Winning?

The competitive landscape for the Powdered Soft Drinks industry is highly fragmented, with many players operating in the market. Some of the key players in the market are PepsiCo, Inc., Nestle S.A., The Coca-Cola Company, Dr. Pepper Snapple Group, Inc., Mondelez International, Inc., and Kraft Foods Group, Inc. These players are focusing on expanding their product portfolios and improving their distribution networks to gain a competitive advantage in the market.

Many players invest heavily in research and development to introduce new and innovative products. They are also using strategic partnerships, mergers, and acquisitions to strengthen their position in the market. For instance, in 2018, PepsiCo announced the acquisition of SodaStream International Ltd. to expand its product portfolio in the powdered soft drinks market.

Moreover, players focus on sustainable and eco-friendly packaging solutions to appeal to the growing demand for environmentally friendly products. They are also investing in advanced technologies to improve the efficiency and sustainability of their production processes.

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Global Powdered Soft Drinks Market: Segmentation

By Flavor:

  • Cola
  • Orange
  • Lemon
  • Mango
  • Apple
  • Berry
  • Mixed Fruit
  • Others

By End Use:

  • Institutional
  • Foodservice/HoReCa
  • Household (Retail)

By Sales Channel:

  • Hypermarkets/Supermarkets
  • Discount Stores
  • Mass Grocery Retailers
  • Wholesale Club Stores
  • Foodservice
  • Others

By Packaging:

  • Carton Boxes
  • Pouches & Sachets
  • Cans
  • Bulk Packaging

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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