In the forthcoming years, the shea butter market is poised for remarkable expansion, showcasing a promising growth trajectory.
Projections indicate that by 2023, the market is anticipated to achieve a noteworthy value of USD 2.75 billion, demonstrating its strong growth potential. This positive momentum is anticipated to persist as the market steadily progresses at a rate of 7% throughout the forecast period.
By 2033, the shea butter market is forecasted to attain a substantial valuation of USD 5.58 billion, underscoring its significant impact and widespread adoption across diverse industries.
Shea butter used in the cosmetics industry has begun to diversify as a result of rising consumer demand for products that provide a range of advantages and nourishment. In addition, it is an ingredient in a variety of products, including baby oils, lotions, skin and hair care products, and cosmetics.
There are numerous uses for shea butter, which may likely lead to market expansion over the following years.
Due to the growing demand for baked goods and confectionary as well as the requirement for cocoa butter substitutes, the industry is projected to experience soaring demand.
Despite the product’s many potential uses, there are many replacements for shea butter, including avocado butter, palm oil, and cupuacu butter. This presents a significant problem for the market for shea butter.
Compared to shea butter, cupuacu butter shows superior moisturizing qualities. Another important element impeding the industry’s expansion is the high cost of raw shea nuts.
Consumers’ increased knowledge of health and beauty issues, as well as product developers’ growing emphasis on sustainability. This has led to a steady rise in demand for organic and natural cosmetics, which is anticipated to provide chances for key players to create new products.
Key Takeaways:
- The market for shea butter in the United States of America was expected to capture a market value share of 18.2% in 2022.
- The United Kingdom shea butter industry is anticipated to move forward at a rate of 9.1% from 2023 to 2033.
- In 2022, the market for shea butter in Germany was to hold a 7.2% share on a global level.
- Based on nature, organic shea butter is likely to be the prominent one, which held about 24.6% share in 2022.
- The grade A sub-segment, by grade, was predicted to retain a value share of 31.4% in 2022.
- The shea butter industry in India is likely to advance at 9.8% CAGR during the forecast period.
What is the Competition Landscape in the Shea Butter Market?
With numerous well-established international businesses and several new important market entrants, the shea butter industry is fragmented globally. To expand their client base and foster brand loyalty, these players are actively acquiring, promoting, and expanding.
Larding market participants are also investing a lot of money in research and development to expand their product portfolios, which likely spurs the further expansion of the shea butter industry. In addition, market participants are launching new products as well as other significant market advances to expand their global footprint.
Shea butter quality plays a crucial role in the market competition. Companies differentiate themselves based on factors such as purity, organic certification, fair trade practices, and production methods. High-quality shea butter that meets international standards and certifications tends to have a competitive advantage.
The shea butter market is not limited to a single region but has a global reach. Companies compete in terms of market presence and distribution networks. Some companies have established strong footholds in specific regions or countries, while others aim to expand their reach and penetrate new markets.
Recent Developments:
- Shea Radiance, a renowned brand specializing in shea butter-based body care products, recently launched six new body care offerings. These products have made their debut in 520 Whole Foods stores across Virginia, United States. Expanding Shea Radiance’s reach and offering customers a luxurious and natural body care experience enriched with the nourishing benefits of shea butter.
- Fuji Oil Holdings, Inc. announced the sourcing of responsible shea kernels with the policy of preserving green areas of shea trees with minimum or zero deforestation. To reinforce the sustainable development of the industry.
- Unilever announced the acquisition of Sundial Brands, including Nubian Heritage and SheaMoisture. To take advantage of market expansion with financial advancement and diversify its ownership ranks.
Key Players
- BASF SE
- Bunge Limited.
- Croda International
- Cargill, Inc.
- Archer Daniels Midland Company
- Wilmer International
- International Oils & Fats Limited
- Ghana Nuts Company Limited
- Fuji Oil Holdings, Inc.
- 3F Industries Ltd.
- Others
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Shea Butter Market by Category
By Nature:
- Organic
- Conventional
By Grade:
- Grade A (raw or unrefined)
- Grade B (refined)
- Grade C (highly refined)
- Grade D (lowest uncontaminated grade)
- Grade E (with contaminants)
By Application:
- Food Processing
- Cosmetics & Personal Care
- Pharmaceuticals Industry
- Others
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- The Middle East & Africa
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