The global sales platforms software market is on track to experience substantial growth over the next decade, with projected market value set to rise from USD 65.6 billion in 2024 to an impressive USD 202.0 billion by 2034. This growth reflects a strong compound annual growth rate (CAGR) of 11.9% from 2024 to 2034, following an income generation of USD 58.6 billion in 2023. Year-over-year growth for 2024 is anticipated to be 11.7%.
Sales platforms software, a comprehensive set of tools designed to streamline and enhance the sales process, has become indispensable for businesses aiming to boost productivity and efficiency. These platforms typically include features such as lead management, customer relationship management (CRM), sales force automation, analytics, and reporting, all within a unified system to manage and optimize sales activities.
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One of the key advantages of sales platforms software is its ability to automate repetitive tasks, such as appointment scheduling, data entry, and follow-ups. This automation frees up sales professionals to focus on high-value activities like relationship building and closing deals, ultimately driving productivity and efficiency. Furthermore, these platforms help maintain consistency in sales processes, ensuring a streamlined workflow across teams.
Another significant benefit of sales platforms software is its capacity for data collection and analysis. With advanced analytics and reporting features, these systems provide deep insights into customer behavior, market trends, and sales performance. Businesses can leverage this data to make informed, strategic decisions, identify new opportunities, refine sales strategies, and address potential challenges before they escalate.
Key Takeaways from the Sales Platforms Software Market Report:
- The global sales platforms software market experienced a Compound Annual Growth Rate (CAGR) of 10.3% from 2019 to 2023.
- The United States is expected to dominate the North American market, maintaining a 76.32% value share through 2034.
- North America leads the global market, with the USA currently holding around 80.21% of the North American sales platforms software industry.
- China’s sales platforms software market is projected to grow at a CAGR of 12.8% between 2024 and 2034.
- India’s sales platforms software market is anticipated to witness a CAGR of 13.3% during the forecast period, securing a significant market share in the South Asia & Pacific region through 2034.
Competitive Landscape
Key players in the sales platforms software market are investing in sophisticated technologies and forming alliances. Key sales platform software suppliers have also been acquiring smaller players to expand their position and enter the market across numerous geographies.
Key Players of Sales Platforms Software Industry
- HubSpot, Inc.
- Salesforce, Inc.
- Zoho Corporation Pvt. Ltd.
- SAP SE
- Microsoft Corporation
- Oracle Corporation
- Zendesk, Inc.
- Seismic
- Pipedrive
- SugarCRM
- Freshworks
- Insightly
- Copper
- Nutshell
- Salesflare
Recent Industry Developments in Sales Platforms Software Market
- In June 2024, Zoho Corporation Pvt. Ltd. introduced early access to its ‘Zoho CRM for Everyone’ to address the various business needs. These solution allows sales team to communicate and coordinate with customer-facing teams. This move will help company in increasing its customer and net sales.
- In April 2024, online business solutions provider, Wishpond Technologies Ltd. launched AI-powered virtual sales agent, SalesCloser AI. This solution can deliver personalized, round-the-clock sales calls and product demos without human intervention. The platform allows businesses to automate tasks, scale their sales team, and sell globally with detailed analytics for continuous improvement
- In September 2023, HubSpot, Inc. launched a suite of AI-powered tools, HubSpot AI to streamline operations for sales teams. This initiative aims to help customer-facing teams unlock productivity, leverage data for improved performance, and foster deeper connections with customers.
Key Segments of Sales Platforms Software Industry
By Deployment:
In terms of component, the industry is divided into cloud-based and on-premises.
By Enterprise Size:
In terms of enterprise size, the industry is divided into small & medium enterprises and large enterprises.
By Industry:
The industry is classified by industry as retail and e-commerce, IT and telecom, BFSI, healthcare and life sciences, manufacturing, automotive, and others.
By Region:
Key countries of North America, Latin America, East Asia, South Asia & Pacific, Western Europe, Eastern Europe, and Middle East & Africa (MEA) have been covered in the report.
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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