The estimated value of the percussion massage gun market in the USA stood at around $120.0 million in 2023 and is anticipated to hit approximately $184.6 million by 2033. Over the span of these ten years, the market is forecasted to grow steadily at a Compound Annual Growth Rate (CAGR) of 4.4%. Within the broader massage market, the USA percussion massage gun market holds a share ranging from 8% to 12%.
Top Trend Pushing Sales of Percussion Massage Guns in the USA
- Low brand loyalty in the USA percussion massage gun market is driving manufacturers to diversify their product offerings.
- Greater product penetration and increased rivalry are pushing manufacturers to create a wider variety of products to attract customers who value product variety.
- Intense competition in the market is prompting companies to introduce new options that cater to diverse customer preferences.
- Many manufacturers are shifting their focus from high-income groups to low and middle-income groups, leading to the development of a wide range of items with competitive prices.
- Innovative strategies aimed at offering relatively low-cost products are expected to drive growth in the USA percussion massage gun market.
- Companies are leveraging competitive pricing and innovative product development to capture market share in the increasingly competitive landscape.
Key Takeaways from the U.S. Percussion Massage Gun Market:
- The U.S. percussion massage gun market is expected to grow significantly from US$ 120.0 million in 2023 to US$ 184.6 million by 2033.
- The U.S. percussion massage gun market is expected to grow at a CAGR of 4.4% from 2023 to 2033.
- Canada’s percussion massage gun market is expected to grow steadily in the coming years due to the increasing popularity of massage guns among athletes, fitness enthusiasts, and people in developing countries who suffer from muscle pain.
- The percussion massage gun market in the United Kingdom is expected to grow at a moderate pace in the coming years due to the increasing awareness of the benefits of massage guns, the growing popularity of fitness and wellness among consumers in growing countries, and the rising demand for portable and easy-to-use massage devices.
- The percussion massage gun market in Germany is expected to grow steadily in the coming years due to the strong economy and the high penetration of e-commerce in developing countries.
- The percussion massage gun market in Japan is expected to grow at a moderate pace in the coming years due to the increasing awareness of the benefits of massage guns, the growing popularity of fitness and wellness among consumers in growing countries, and the rising demand for portable and easy-to-use massage devices
Competitors Winning Strategies
Competitors in the U.S. percussion massage gun market are focusing on many strategies like investing in marketing their products to get more customers and make their targeted audience aware of the benefits of massage guns. They are also implementing more technologies and feature that helps customer to get a variety of products with different features so that they can choose which fits perfectly for them.
Therabody, Hyperice, Dr. Ho, Phoenix, Bob & Brad, Breo, Achedaway, and LifePro are some of the leading competitors in the U.S. percussion massage gun market.
Recent Developments
- Therabody: Therabody announced its new PRO 4 model. The PRO 4 boasts a more powerful motor, a longer battery life, and a new app that lets users monitor their development.
- Hyperice: Hyperice presented their Hypervolt GO model. The Hypervolt GO is a small, lightweight massage gun meant for on-the-go application.
- Ho: Dr. Ho’s massage guns feature a unique oscillating head, and it is designed to provide deep tissue massage.
- Phoenix: Phoenix is famous for its cheap massage guns that give excellent value for money.
- Bob and Brad: Bob and Brad developed a massage gun series suited for the ordinary user. Their massage guns are simple to operate and give many settings to select from.
Complete Market Review: A Full Report Analysis
USA Percussion Massage Gun Market Outlook by Category
By Product Type:
- Spherical Head
- Round/Cylindrical Head
- U-Shaped/Double Head
- Tower Head
- Flat/Wolf Head
- Meniscus Head
- Thumb Head
- Comb Head
- Rubble Gas Head
- Air Cushion Head
- Others
By Application:
- Back Massage
- Deep Tissue Massage
- Large Muscle Group Massage
- Neck & Shoulder Massage
- Muscle Shaping & Relaxation
- Point Massage
- Massage for Sensitive Body Parts
- Others
By Battery Type:
- Rechargeable
- Replaceable
By Size:
- Small Size/Handheld
- Mid-Size/Professional
- Large Size/Powerful
By End User:
- Athletes
- Chiropractor
- Fitness Enthusiasts
- Expectant Women
- Others
By Sales Channel:
- Direct Sales
- Indirect Sales
- Specialty Stores
- Modern Trade
- Independent Departmental Stores
- Pharmacy Stores
- Online Retailers
- Wholesalers/Distributors
- Other Sales Channel
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