The partner relationship management (PRM) market revenue totaled USD 1,302.7 million in 2023. It is anticipated that the PRM market will experience significant growth, reaching a total of USD 4,676.1 million by 2033. This growth is projected to occur at a CAGR of 13.6% from 2023 to 2033.
The partner relationship management (PRM) market currently represents around 8.5% of sales of the total business process management market. PRM software is gaining immense popularity over the past few years owing to increasing demand and deployment of technologies such as business intelligence (BI) and artificial intelligence (AI).
South Asia & Pacific is estimated to be the fastest-growing region in the partner relationship management market during the forecast period. This region is expected to grow by 3.3X from 2023 to 2033.
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Key Takeaways from the Partner Relationship Management (PRM) Market Report:
- By type, the integrated software segment is anticipated to account for the leading share in the global demand for partner relationship management during the forecast period.
- The standalone software segment is estimated to grow at a robust CAGR of 14.2% through 2032.
- Among the enterprise size, SMEs segment is estimated to grow by 4.1X during the forecast period.
- By industry, the BFSI segment is anticipated to increase at a CAGR of 15.7% between 2022 & 2032.
- North America is expected to dominate partner relationship management market followed by Europe in 2022.
- South Asia & Pacific is estimated as the fastest growing region during the forecast period.
- The U.S. market is expected to progress at a CAGR of around 11.1% through 2032.
- In India, the partner relationship management market is expected to grow by 5.1X during the forecast period.
- The partner relationship management market in China is estimated to witness an absolute $ opportunity of USD 2,56.4 Million in the forecast period.
Competitive Landscape:
Partner relationship management market players are concentrating on a variety of techniques for boosting product innovation, enhancement of existing products, and increasing their presence in new geographic areas.
- In January 2022, Kiflo announced its new update called the honey bee release. The new update offers customized dashboards for various partners, principal tools for lucrative onboarding, organization and many more.
- In July 2021, Zinfi technologies announced its new launch of advanced capabilities for channel organizations making partner relationship management productive while being easier.
Leading Key Players:
- Oracle Corporation
- Sharework
- Appdirect
- Kiflo
- Webinfinity
- Salesforce Inc
- Zift Solutions
- ChannelXperts
- Creatio
- PartnerStack
- Mindmatrix
- Agentics
- Magnetrix Corporation
- Allbound Inc
- Zinfi Technologies
Partner Relationship Management Market Segmentation:
By Type:
- Integrated Software
- Standalone Software
By Deployment Mode:
- On-premise PRM Software
- Cloud-based PRM Software
By Enterprise Size:
- Small and Mid-Sized Enterprises (SMEs)
- Large Enterprises
By Industry:
- IT & Telecom
- Retail
- Government
- Healthcare
- BFSI
- Manufacturing
- Others
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia & Pacific
- Middle East and Africa (MEA)
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