The global flour mixes market(Markt für Mehlmischungen) is set to expand significantly over the next decade, with projections indicating a robust compound annual growth rate (CAGR) of 7%. The market, currently valued at US$ 26.9 billion in 2023, is anticipated to more than double, reaching an impressive US$ 52.5 billion by 2033. This growth is attributed to the increasing consumer demand for healthier bakery products, driven by shifting eating habits and a rising incidence of metabolic disorders such as obesity and diabetes.
The surge in demand for prepared flour mixes can be attributed to several key factors:
- Health-Conscious Consumer Trends: With growing health concerns and an aging population, consumers are increasingly seeking healthier food alternatives. This has led to a heightened demand for value-added baked products that are fiber-rich, cholesterol-free, and low in fat.
- Convenience and Quality: Prepared flour mixes are gaining popularity due to their simplicity of use and ability to enhance the color and quality of baked goods. They are compatible with various bakery ingredients such as sweeteners, yeast, icing, and cream, making them a preferred choice among bakers.
- Improved Baking Efficiency: In response to increased competition, bread manufacturers are turning to high-performance prepared flour mixes to reduce baking time and improve texture. These mixes also extend the shelf life of products, facilitating easier transportation and distribution.
Regional Insights
- North America: Leading the market with over 31.5% of total revenues in 2022, North America is expected to continue its dominance. The United States, Canada, and Mexico are key markets, driven by significant domestic and global player engagement in product development.
- Europe: Countries like the United Kingdom, Germany, and France are witnessing a surge in demand for nutritious bakery products. The German market, for instance, is projected to grow at a CAGR of around 6.6% during the forecast period.
- Asia-Pacific: The market in China is expected to grow at a CAGR of 5.7%, fueled by a rising preference for gluten-free bakery products. India is also a significant market, projected to expand at a CAGR of 7.9%.
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Market Segmentation
The flour mixes market is segmented based on product type and application:
- Product Type: Bread mixes (including oat, white, dark, and multigrain), batter mixes, and pastry mixes. Bread mixes, particularly multigrain, are expected to see high demand due to their nutritional benefits.
- Application: The bakery segment dominates, accounting for over 69.4% of sales in 2022. Prepared flour mixes are favored in bakeries for their ability to improve crumb uniformity and reduce flakes in pastries.
Competitive Landscape
Key players in the flour mixes market demand are employing various strategies to gain a competitive edge. These include mergers and acquisitions, new product launches, and capacity expansion. Some notable developments include:
- Nisshin Seifun Group: Opened its first premix factory in Vietnam in 2019, aiming to capture a significant portion of the Asian market.
- Showa Sangyo: Introduced premixes of wheat flour optimized for baking needs.
- AB Mauri: Launched egg-free cake mixes under its premixes range in India.
Key Players
Major companies in the market include Nippon Flour Mills, Rikevita Food, Prima Flour, IREKS, AngelYeast, AB Mauri, Showa Sangyo, Griffith, Kerry, and CSM.
Key Segments Covered
By Product:
- Bread Mixes
- Oat Bread
- White Bread
- Dark Bread
- Multigrain Bread
- Batter Mixes
- Pastry Mixes
By Application:
- Food Processing Industry
- Household
- Bakery Shop
- Others
Key Regions Covered:
- North America
- United States
- Canada
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Europe
- Germany
- United Kingdom
- France
- Spain
- Russia
- Rest of Europe
- Japan
- Asia Pacific Excluding Japan
- China
- India
- Malaysia
- Singapore
- Australia
- Rest of Asia Pacific Excluding Japan (APEJ)
- The Middle East and Africa
- GCC Countries
- Israel
- South Africa
- Rest of The Middle East and Africa (MEA)
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