As per the latest recent research report by Future Market Insights, total sports drink sales in the USA are estimated to surge at 3.7% CAGR between 2023 and 2033, reaching a value of USD 10.9 billion by 2033. In 2023, the USA sports drink market is set to be valued at USD 7.6 billion.
Increasing inclination towards physical fitness, especially among millennials, rise in sports-related activities, and introduction of organic-based drinks are few of the main drivers expected to spur growth in the USA sports drink market during the next decade.
Sports drinks are functional beverages used to replenish fluids, glucose, and electrolytes during exercise or laborious activities. These drinks are gaining wider popularity across the USA due to the rise in health-conscious consumers who want to get the most out of their workouts.
The nutritious advantages of sports drinks are expected to continue to drive up consumer demand for them. Protein drinks are the most widely used in the sports drink sector across the USA, and they are expected to support the market’s expansion.
During workouts or activities, branched amino acids and proteins aid to lessen muscular pain and provide the body with rapid energy. Due to the rising demand for sports drinks, food and beverage producers are now showing an interest in the energy drink and sports drink segments.
Several sports drink manufacturers are focusing on innovations and developing natural/organic functional beverages in a wide range of tastes to fulfill customer desire for nutrition. This is expected to help them to increase their sales as well as expand their customer base.
Companies such as Gatorade and Powerade are introducing new healthy sports drinks with low sugar content and natural ingredients. For example, recently Powerade launched two new zero-sugar sports drink innovations which include Powerade Ultra and Powerade Power Water.
Key Takeaways from Market Study
- The USA sports drink market is estimated to be valued at US$ 7.6 billion in 2023.
- Based on form, the liquid segment holds a prominent market share of 82.0% in the USA sports drink market.
- In terms of distribution channels, the store-based retailing sub-segment of the offline category holds around 67.0% share of the USA sports drink market.
- Based on flavor, the flavored segment dominates the USA sports drink market with a share of about 76.0%.
- Consumers in the USA are becoming increasingly concerned with their physical health, which motivates them to participate in sports and increases demand for sports drinks.
- Store-Based Retailing
- Hypermarkets /Supermarket
- Convenience Stores
- Mom and Pop Stores
- Discount Stores
- Specialty Stores
Competitive Landscape
Top sports drink manufacturers are continuously launching natural sports drinks with unique flavors to attract a growing customer base. They are also implementing a range of strategies, including partnerships, acquisitions, mergers, advertising, research and development, and enhancing distribution networks to boost revenue and expand their market presence.
Meanwhile, new start-ups are entering the market to seize emerging opportunities, often leveraging celebrity endorsements as a primary marketing tool to promote their brands and products.
Recent Developments:
- In 2021, GoodSport, a sports hydration drink made from milk components was launched by a Chicago-based start-up called GoodSport Nutrition. The new natural sports drink provides long-lasting hydration and contains less sugar.
- In February 2021, a new sports drink called ‘Ready” was launched by Ready Nutrition. The new drink contains essential elements to replenish much required electrolytes, carbohydrates, and fluids during performance.
Key Companies Profiled
- Gatorade
- Powerade
- Body Armor
- Monster Hydro
- Aquarius; Melaleuca
- Bulletproof FAT water
- Honest Sport
- Muscle Milk
- Staminade
- Hammer Nutrition HEED
Get Strategic Guidance from Our Analyst Contact us on: +1-347-918-3531
USA Sports Drink Market by Category
By Product Type:
- Isotonic
- Hypotonic
- Hypertonic
By Distribution Channel:
- Offline
- Store-Based Retailing
- Hypermarkets /Supermarket
- Convenience Stores
- Mom and Pop Stores
- Discount Stores
- Specialty Stores
- Independent Small Groceries
- Online Retail
By Flavor:
- Unflavored
- Flavored
- Citrus.
- Berries
- Mocha
- Pomegranate
- Apple
- Mint
- Blends (Mix)
- Cola
- Watermelon
- Others
By Form:
- Powdered
- Liquid
By Packaging Material:
- Metal
- PET/Plastic
- Glass
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
Contact Us:
Future Market Insights Inc.
Christiana Corporate, 200 Continental Drive,
Suite 401, Newark, Delaware – 19713, USA
T: +1-845-579-5705
For Sales Enquiries: sales@futuremarketinsights.com
Website: https://www.futuremarketinsights.com
LinkedIn| Twitter| Blogs | YouTube
