The global collagen drinks market share is on a robust growth trajectory, expected to reach a market valuation of USD 266 million by 2023, and accelerating further to USD 634.7 million by 2033, reflecting a compound annual growth rate (CAGR) of 9% from 2023 to 2033. The market’s rapid expansion is closely tied to the flourishing dietary supplements sector and rising consumer awareness about the health and beauty benefits of collagen.
Market Overview and Growing Demand
Collagen drinks have swiftly transitioned from a niche product to a mainstream health and wellness commodity. Initially, the market was driven by the cosmetic and personal care industries. Today, as consumers increasingly prioritize health, wellness, and beauty, collagen drinks have become an integral part of the global dietary supplements market. These beverages offer an easy and effective way to enhance skin elasticity, reduce wrinkles, and promote overall skin health, making them particularly appealing to a broad demographic.
The collagen drinks market is currently in its early stages, with significant growth potential as more consumers become aware of the benefits these drinks offer. This awareness is primarily driven by the aging population’s desire to maintain youthful skin, coupled with the rise in preventive health measures among younger consumers. As natural collagen levels decline with age, the demand for collagen-boosting products, particularly in the form of drinks, is expected to rise.
Key Growth Drivers
- Youthful Appearance Demand: The increasing desire among various age groups to maintain a youthful appearance is a significant growth driver. As the natural collagen in the skin diminishes with age, consumers turn to collagen drinks to counteract sagging skin and related issues.
- Consumer Awareness and Health Benefits: There is a growing awareness of the health benefits associated with collagen drinks, including skin hydration, elasticity, and joint health. This has led to increased consumption among health-conscious consumers.
- Convenient Packaging and Innovation: Manufacturers are innovating with convenient, small-size packaging, making it easier for consumers to incorporate collagen drinks into their daily routines. These innovations also extend to product formulations, with companies introducing collagen-enhanced beverages like coffee and tea to cater to the growing interest in wellness drinks.
- Rising Popularity in the Beauty Industry: Collagen-based drinks are gaining traction in the beauty industry, particularly in regions like North America, where consumers are increasingly integrating these products into their skincare routines. The beauty industry’s focus on collagen as a key ingredient in anti-aging products has further propelled market growth.
Regional Insights: Market Trends in Key Regions
United States: The U.S. is a significant market for collagen drinks, driven by the beauty industry’s demand for products that support skin health. With a market share of 17.8% in 2022, the U.S. market is bolstered by younger consumers seeking beauty and slimming benefits, as well as older demographics looking for anti-aging solutions.
Germany: In Europe, particularly Germany, the demand for collagen drinks is skyrocketing due to the rising popularity of nutricosmetic products—cosmetic products that combine nutrition and cosmetics. This trend is particularly prevalent among consumers aged 30 and above, who are more concerned about health and aging.
India: The Indian market is witnessing a surge in collagen drink consumption, driven by the rising prevalence of lifestyle-related diseases. Consumers are increasingly adopting preventive health measures, making collagen drinks a popular choice for those seeking to improve their skin and overall health.
Market Segmentation: Targeting the Right Consumers
The collagen drinks market can be segmented by end user, application, and sales channel:
- End User: Female consumers dominate the market, accounting for 61.5% of the market share in 2022. However, there is a growing opportunity for male consumers, particularly those interested in lifestyle and beauty products.
- Application: The cosmetics and personal care industry is the leading application segment, representing 32.4% of the market in 2022. The demand for ingestible beauty products is rising, with collagen peptides becoming a staple in skincare routines.
- Sales Channel: Modern trade channels account for a significant portion of collagen drink sales. However, online retail stores are expected to witness the fastest growth, driven by the increasing convenience of online shopping and the availability of a wide range of products.
Key Takeaways for Investors
- The collagen drinks market is poised for significant growth, with a projected market value of USD 634.7 million by 2033.
- Rising consumer awareness about the health and beauty benefits of collagen drinks is driving demand across various demographics.
- The market offers substantial opportunities for innovation, particularly in product formulation and packaging.
- Regional markets like the U.S., Germany, and India present unique growth opportunities, driven by local consumer preferences and trends.
As a result, the growing millennial and Gen-Z population are expected to provide prominent opportunities for the collagen drinks market.
For Instance:
- In 2021, Reneva Collagen Drink introduces a new product formulation and launched a green apple flavor.
- In 2020, German beverage producer Black Labels Co launched a three-strong line of collagen protein drinks.
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Key Players of the Collagen Drinks Market
- Shiseido Company Ltd.
- Vital Protein LLC
- AmorePacific Corporation
- The Protein Drinks Co.
- Sappe Public Company Ltd.
- Asertism Healthcare
- Hangzhou Nutrition Biotechnology Co. Ltd,
- Anveva Nutraceuticals Ltd.
- Kinohimitsu
- Bottles Science Ltd
- Bauer Nutrition
- Lacka Foods Ltd.
- Others
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