The global dental hygiene devices market, valued at USD 4.4 billion in 2022, is projected to expand to USD 5.9 billion by 2028, reflecting a robust compound annual growth rate (CAGR) of 4.8% during the forecast period from 2022 to 2028.
Dental hygiene devices, which include essential products such as toothbrushes and toothpastes, play a critical role in maintaining oral health and preventing dental issues like bad breath and infections. The market’s growth is driven by the widespread adoption of oral care devices and the availability of diverse product options tailored to varying consumer needs.
Key players in the dental hygiene devices sector are actively adapting their strategies to align with consumer preferences, competitive dynamics, and pricing structures. This strategic evolution is crucial as companies seek to meet the rising demand for effective and innovative dental hygiene solutions.
In addition to technological advancements, the market is experiencing growth due to heightened awareness about oral health and the increasing prevalence of gum diseases. These factors are expected to drive demand for both basic and advanced dental hygiene devices over the coming years.
As consumers become more conscious of oral care, the dental hygiene devices market is poised for significant growth. With ongoing innovations and an expanding range of products, the sector is set to continue its upward trajectory, ensuring better oral health for individuals worldwide.
Key Takeaways: Dental Hygiene Devices Market
- The global dental hygiene devices market is expected to grow at a CAGR of 4.8% from 2022 to 2028, reaching USD 5.9 billion by 2028.
- The increasing prevalence of dental problems like plaque, cavities, and periodontal diseases is driving market growth.
- The U.S. dominates the North American market with a market share of over 77.2% in 2021.
- Germany is the largest market in Western Europe, with a market share of 20.9% projected by 2028.
- China’s dental hygiene devices market is growing rapidly due to increasing awareness and disposable income.
- Toothbrushes hold the largest market share at 57.9% in 2021, driven by the rising incidence of dental diseases.
- Retail pharmacies are the dominant distribution channel, but online pharmacies are growing at the fastest rate.
- The COVID-19 pandemic accelerated the growth of online retail for dental hygiene devices.
- Lockdowns and quarantine measures led to increased demand for oral care products through online channels.
Explore Comprehensive Findings: Find the Full Report on the Dental Hygiene Devices Market
Competitive Landscape:
Leading companies in the dental hygiene devices market are advancing through global product expansion and a broad product portfolio coupled with a large consumer base. They are also enhancing their market presence by forming strategic partnerships, and pursuing acquisitions and mergers.
- In August 2021, Colgate-Palmolive introduced India’s first recyclable toothpaste tubes. This innovative technology was initially launched with Colgate’s Active Salt and Vedshakti variants, with plans to extend to other brands in their portfolio.
- In December 2021, Crest (The Procter & Gamble Company) and Oral-B, in collaboration with America’s ToothFairy, Jet Dental, Feeding America®, and a growing network of dental professionals, committed to providing dental care access, education, and oral care product donations to 2 million children and families in need.
Key Companies Profiled:
- Colgate-Palmolive Company
- The Procter & Gamble Company
- Koninklijke Philips N.V.
- Unilever plc.
- GlaxoSmithKline plc
- Ultradent Products
- Johnson & Johnson
- 3M Company
- Dabur India Ltd.
- Dentsply Sirona
Key Market Segments Covered in Dental hygiene devices Market Research:
By Product:
- Tooth Brush
- Dental Polishing Devices
- Dental Scalers
- Other Dental devices
By Distribution Channel:
- Hospital Pharmacies
- Retail Pharmacies
- Online Pharmacies
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- Asia-Pacific
- Middle East and Africa (MEA)
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