As per Future Market Insights, bubble tea sales revenue in the USA will total USD 368.7 million in 2023. Overall demand for bubble tea will increase at 13% CAGR across the USA through 2033. By the end of 2033, the USA Bubble tea market valuation will reach USD 1,245.0 million.
The bubble tea market is rapidly expanding due to the diverse nature of the drink. Most bubble tea recipe have the tea base combined with milk, fruit, and chewy tapioca balls that are getting popularity among consumers due to their slushy consistency.
It serves a broad range of bubble tea flavors and is made with a variety of ingredients. It is classified as a modified beverage and is rapidly gaining favor in mature markets. As the bubble tea trend continues to gain momentum in the USA, sales are set to rise at a robust pace.
Rising preference for coffee, tea, and other beverages over carbonated drinks will boost bubble tea sales in the USA. Similarly, availability of various flavors such as coffee, fruits, and chocolate will fuel market expansion.
Social media is performing a significant role in the growing acceptance of bubble tea in the USA. Bubble tea shops became popular by making pretty drinks and encouraging customers to share aesthetic photos of their quirky beverages online.
Bubble tea is a unique phenomenon in that its popularity has been increasing with time rather than vanishing, as most trends do. Its consistent popularity can be explained in part by the demographic that consumes and distributes the beverage.
People in the USA see bubble tea as a healthier alternative to other sugary drinks, as it can be made with green tea or other natural ingredients. This has helped to attract health-conscious consumers to bubble tea shops.
Global Bubble Tea Market is estimated at USD 5.82 Bn by 2032, surge at a CAGR of 8.8% during the forecast period 2022-32
Key Takeaways from USA Bubble Tea Market Study
- The USA bubble tea market is set to cross a valuation of US$ 1,245.0 million by 2033.
- Overall sales of bubble tea across the United States will rise at 13.0% CAGR over the next ten years.
- By drink type, pure drink segment will hold around 23.4% share of the market in 2023.
- Based on format, ready-to-drink bubble tea segment will progress at 12.9% CAGR through 2033.
- By sugar content, reduced sugar/sugar-free segment is set to expand at 14.4% CAGR.
Competitive Landscape
Previously, product portfolios were less diverse, but as demand has grown, key players are now concentrating on developing new products. Additionally, the increasing online presence of B2B suppliers is enhancing their ability to showcase authentic ingredients and connect with end-users.
Suppliers are also investing in innovative packaging solutions, including spill-proof cups, lids, and straws, to improve product offerings. To broaden their global sales reach, they are pursuing strategies such as mergers, acquisitions, partnerships, facility expansions, and collaborations, while also strengthening their distribution networks.
Recent Developments
- In 2021, Gong cha extended its bubble tea offerings with the launch of Chocolate Lava Series and the Heart Shaped Jelly Series. These implementations are part of the company’s efforts to expand its market footprint across countries such as the USA and Canada.
- In 2022, Inspire Food Company launched its brand-new online store for premium bubble tea products in the USA, which will also have a physical presence in the country. The store will feature a range of products made specifically for the American market, including tapioca pearls, tea powders, and various sizes and flavors of exploding boba fruit pearls. These products are suitable for both home use and service establishments.
Key Companies Profiled
CoCo Fresh Tea & Juice; Gong Cha; Kung Fu Tea; Lollicup USA; Quickly; Tiger Sugar; Sharetea; Boba Guys; Tapioca Express; La Kaffa International Co; Ten Ren Tea Co., Ltd.; DaBoba; Happy Lemon Bubble Tea; Yifang USA Inc.; Bubbleology; Del Monte Foods Inc; Boba Loca; J Way Foods; 7 Leaves Café; Jazen Tea
Get in Touch for Expert Analysis: Connect with Our Specialist on Email: sales@futuremarketinsights.com
USA Bubble Tea Market by Category
By Drink Type:
- Pure Drink
- Fruit Tea
- Milk Tea
- Smoothie
- Slush
- Others (Yogurt, Soda and Water Based)
By Format:
- Ready to Drink (RTD)
- Instant Mixes
By Flavor:
- Unflavored
- Flavored
By Sugar Content:
- Regular
- Reduced Sugar/Sugar Free
By Distributional Channel:
- Food Service Industry
- Indirect (B2C) Retail
- Online Retailing
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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