By 2033, the global low-alcohol beverage market is expected to reach USD 2.36 billion, up from USD 1.41 billion in 2023. This market is forecast to grow at a CAGR of 5.3% over the forecast period. Future growth in the low-alcohol beverage industry will be fueled by young people’s desire to adopt healthy drinking habits, as well as the increasing popularity of mindful drinking.
Low-alcohol beverage manufacturers have been investing more in enhancing the taste, variety, and quality of their products, which has contributed to the market’s growth. Over the past few years, manufacturers have introduced a wide range of low-calorie, fruit-flavored low-alcohol beverages that have attracted consumers. In September 2019, Molson Coors introduced Coors Edge, a beer with an ABV of 0.5%.
To satisfy consumer needs, manufacturers are introducing updated products that keep the taste and mouthfeel of their products the same without altering their health status. Consumers are increasingly seeking healthier, tastier, and innovative low-alcohol drinks. As a result, these factors have contributed to the growth of the market.
Key Takeaways from the Market Study
The low-alcohol beverages market is expected to grow at a CAGR of 5.3% over the forecast period.
According to estimates, the low-alcohol beverages market in Asia Pacific will remain strong throughout the length of the forecast period.
Low-alcohol beverage sales in the United States are expected to grow at a CAGR of 2% by 2023, surpassing the market size of 8.1 billion liters.
A market for low-alcohol beverages is expected to grow at a steady 3.8% rate in China, which holds 50% of the market in the Asia Pacific region
Competitive Landscape:
Several prominent companies dominate this market, including Accolade Wines Australia Ltd., Allagash Brewing Co., Anheuser Busch InBev SA NV, Asahi Group Holdings Ltd, Bacardi Ltd., Beam Suntory Inc., Bells Brewery Inc., Carlsberg Breweries AS, CODYs Drinks International GmbH, Constellation Brands Inc., Curious Elixirs, Diageo Plc, Heineken NV, Kirin Holdings Co. Ltd., Molson Coors Beverage Co., and others.
Companies are developing new product lines to keep up with low-alcohol beverage market trends. New products featuring a dash of innovation are being introduced to stay on top of the low-alcohol beverage market.
Recent Developments:
- It was announced in January 2022 that Katy Perry would be launching her own beverage brand, De Soi, with business partner Morgan McLachlan. The newly developed beverage product line will be available in the golden hour, purple lune, and champignon dreams. De Soi is currently available to purchase online in 750ml bottles.
- A zero-alcohol beverage online portal has been launched by DrinksDeli, an online portal that deals with low-alcoholic beverages. Health drinks, sodas and tonics, cocktail mixers, coffees and drinkware, syrups, and teas will be among the six categories offered by the company.
- In November 2021, HEINEKEN announced its expansion into the cruise industry as Pure Pira. Following the introduction of the new hard seltzer brand in Mexico and New Zealand, as well as its steady rollout in numerous European nations, including the United Kingdom, Ireland, Portugal, and Austria, this development follows the launch of the new hard seltzer brand in Mexico and New Zealand.
- Diageo launched Reef Tip in September 2021 as a line of ready-to-drink (RTD) spiced rum cocktails that promote coral reef regeneration. There are three flavors of Reef tip Ready-to-Drinks (RTDs): ginger, lime, and soda, pineapple, lime, and soda, and mango, coconut, and soda.
- Suntory Holdings introduced the cola flavor to their Jim Beam high bail premix RTDs in Japan in July 2021. Suntory Spirits responded with the chu-hai RTD, which has 1/2 the sweetness of a standard alcoholic canned cocktail.
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Low-alcohol Beverages Market Segmentation by Category
By Type:
Low-Alcohol Beer
Low-Alcohol Spirits
Low-Alcohol Wine
Low-Alcohol RTD
Low-Alcohol Ciders
By Distribution Channel:
Hypermarkets/Supermarkets
Convenience Stores
Specialty Stores
Online Retail
By Region:
North America
Latin America
Europe
The Middle East and Africa
East Asia
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