The digital printing packaging market is forecast to experience a growth rate of 5.1% over the estimated time, as per FMI’s analysis. The industry’s size is predicted to reach a market value of USD 18,666.50 million in 2023 and is expected to be worth USD 30,696.45 million by 2033.
Digital printing is gaining traction primarily due to its eco-friendly attributes and the booming commercial packaging sector. This technology minimizes environmental impact by reducing installation waste and eliminating the need for grids, aligning perfectly with sustainability goals.
The role of packaging and printing in shaping a product’s identity and facilitating effective marketing cannot be understated. Digital printing encompasses the printing of graphics, text, patterns, and various visual elements directly onto packaging materials such as transfer films, paper, cardboard, and more.
One of the key benefits driving the adoption of digital printing in packaging is its cost-effectiveness, particularly for small and medium-sized print runs, making it an attractive choice for low-volume packaging needs.
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The market’s future trends are heavily influenced by the rising consumer demand for personalized packaging solutions. Digital printing plays a pivotal role in enabling cost-effective packaging of products featuring unique designs, materials, and content. Furthermore, customization empowers companies to enhance their brand perception, engage with their customers, and meet the evolving consumer preference for personalized products.
The digital printing packaging also helps with a brief time-to-market. Digital printing processes are frequently associated with fast setup, production processes, easy data exchange, and intense productivity. Thus, companies can produce small- and medium-sized prints and swiftly update their packaging for business and support.
The increasing demand for digital printing packaging can be attributed to its ability to cost-effectively produce short print runs, contributing to reduced waste. On-demand printing plays a crucial role in minimizing excess inventory resulting from changes in packaging and graphic designs, promoting sustainability in the industry.
Market Drivers:
- Customization and Personalization: Digital printing allows for high levels of customization and personalization in packaging, meeting the growing demand for unique and individualized products in various industries.
- Short-Run Printing: Digital printing enables cost-effective short-run printing, reducing the need for large inventory levels and minimizing waste. This is particularly advantageous for businesses with diverse product lines and limited storage space.
- Time-to-Market: Digital printing offers faster turnaround times compared to traditional printing methods, allowing companies to bring new products to market more quickly and respond rapidly to changing consumer trends.
- Variable Data Printing: Digital printing technology allows for variable data printing, facilitating the incorporation of individualized information such as barcodes, QR codes, and serialized data on each package.
- Sustainability: As sustainability becomes a key focus in packaging, digital printing can contribute to environmentally friendly practices by reducing waste, energy consumption, and the use of harmful chemicals in the printing process.
- Cost Efficiency for Small Batch Printing: For smaller production runs, digital printing can be more cost-effective than traditional methods, eliminating the need for expensive plates and setup costs.
Key Companies Profiled:
- HP Inc.
- Xeikon N.V.
- Eastman Kodak Company
- Landa Corporation Ltd.
- Quad/Graphics Inc.
- Tailored Label Products Inc.
- Creative Labels Inc.
- Reynders Label Printing
- DS Smith Plc
- Thimm Group
- Traco Manufacturing Inc.
- WS Packaging Group Inc.
- Elanders
- Colordruck Baiersbronn
- Mondi Plc.
Recent Developments in this Industry:
- In April 2022, Huhtamaki launched a Push Tab blister lid, a first-to-market PET blister lidding composed of a single material, sans any metal, to serve the healthcare sector. Push Tab blister lid works on the present packaging portfolio without compromising the speed. Therefore, the invention is projected to offer sustainable packaging solutions for the robustly expanding healthcare sector.
- AutajonGroup revealed in September 2022 that the Californian firm ZappPackaging entered its Packaging Division. The acquired company is expected to invigorate the parent company’s operations in the United States, particularly in California.
- Mondi Plc. Introduced myMomdi.net, a web platform for excellent print and design to differentiate its uncoated fine paper (UFP) brands. It briefs the printing and design industry professionals regarding high-quality paper brands, paper recommendations, multimedia content, and local distributor contact information.
- Avery Dennison Graphics Solutions declared its partnership with Siser North America to venture into the crafter/DIY market. Siser has over 40 years of experience in the consumer craft industry as a leader in heat-transfer vinyl and an expert in modification and personalization.
Key Segments Profiled in the Digital Printing Packaging Industry Survey
By Print Technology Type:
- Liquid Toner Electrophotography Printing
- Nano-Graphic Printing
- Inkjet Technology
- Others (Dye tonner)
By Product Type:
- Labels
- Flexible Packaging
- Films & Wrap
- Bags & Sacks
- Pouches & Sachets
- Corrugated Packaging
- Folding Cartons
- Bottles & Jars
- Metal Cans
- Others
By End User:
- Food
- Beverage
- Alcoholic
- Non-Alcoholic
- Pharmaceutical
- Personal care & cosmetics
- Electronic comp.
- Chemicals
- Other (Automotive, etc.)
By Region:
- North America
- Europe
- Latin America
- Asia Pacific
- The Middle East & Africa
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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