The global active, smart, and intelligent packaging market is poised for remarkable expansion, with an estimated valuation of USD 26.6 billion in 2024 and projected to reach USD 59.1 billion by 2034. This growth represents a compound annual growth rate (CAGR) of 8.3% over the forecast period from 2024 to 2034.
Core Concepts in the Active, Smart, and Intelligent Packaging Industry
- Current Market Size (2024): Estimated at US$ 26.6 billion.
- Growth Outlook: The market is expected to grow at a CAGR of 8.3% during the forecast period.
- Projected Value by 2034: Predicted to reach US$ 59.1 billion.
- Historical Market Size (2019): Valued at US$ 19.4 billion.
- Regional Growth Potential: China is anticipated to experience the highest growth with a CAGR of 9.7% through 2034.
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Key Market Trends and Insights:
- Dominance of Active Packaging: Active packaging is anticipated to continue dominating the market, holding a substantial three-fourths of the market share in 2024. This segment’s growth is driven by its ability to enhance product preservation and safety, making it the preferred choice across various industries.
- Significant Applications in Food & Beverage: The food and beverage sector remains the largest consumer of active, smart, and intelligent packaging solutions, accounting for nearly half of the total market share in 2024. The surge in consumer demand for transparency and freshness in food products is fueling the adoption of advanced packaging technologies, including RFID and other emerging innovations.
- Technological Innovations Enhance Consumer Experience: The integration of technologies such as Near-field Communication (NFC) and augmented reality is revolutionizing packaging. For example, La Roche Posay’s My UV Patch by L’Oreal exemplifies how NFC and custom mobile applications can provide personalized consumer experiences, reflecting the growing trend of tailored solutions.
- Historical Performance and Future Outlook: The market, valued at USD 19.4 billion in 2019, saw a growth rate of 4.8% from 2019 to 2023, reaching approximately USD 24.6 billion by the end of 2023. Despite a downturn in 2020 and 2021, the market rebounded strongly in response to heightened demand for pharmaceutical packaging during the pandemic.
Driving Factors Behind Market Growth:
- Rising Income and Urbanization: Increasing global income levels and rapid urbanization are shifting consumer preferences towards packaged food and beverages. This trend, coupled with the rise of modern retail and e-commerce, is creating a fertile environment for the growth of active, smart, and intelligent packaging solutions.
- Extended Shelf Life Demand: The growing demand for products with extended shelf life is a key factor driving market growth. Consumers’ desire for fresh, long-lasting products is accelerating the adoption of advanced packaging technologies.
Regional Market Highlights:
- United States: The U.S. market for active, smart, and intelligent packaging is forecasted to grow at a CAGR of 7.9% through 2034. The presence of leading manufacturers and the launch of innovative packaging solutions are expected to drive growth in the region.
- United Kingdom: In the U.K., the market is projected to advance at a rate of 7.1% over the next decade. Increased adoption of active packaging by food and beverage manufacturers, along with significant R&D investments in sensor-based packaging, will propel the market forward.
Competitive Landscape
Globally recognized makers of active, smart, and intelligent packaging are looking to form strategic alliances with major end-use sectors. They are also working on developing creative packaging to meet today’s packaging needs. Furthermore, the packaging with sensors market is predicted to become more competitive as domestic and foreign manufacturers continue to innovate their products.
Key Players
- PakSense, Inc.
- Landec Corporation
- Sealed Air Corporation
- Crown Holdings, Inc.
- Amcor Plc
- 3M Company
- Timestrip UK Ltd.
- Cryolog S.A.
- Vitsab International AB
- Varcode, Ltd.
- LCR Hallcrest LLC
- Thin Film Electronics ASA
- CCL Industries Inc.
- Temptime Corporation
- Multisorb Technologies, Inc.
- Coveris Holdings S.A.
Recent Developments in the Global Active, Smart, and Intelligent Packaging Market
- In March 2022, Varcode Ltd. partnered with General Data Company, Inc., a leading provider and manufacturer of barcode identification, labeling, packaging, data management, and equipment service products and solutions.
- In May 2021, Varcode Ltd. announced an agreement with Media Sourcery, Inc. to integrate its Smart Tag™ technology into cold chain solutions.
- In March 2021, Amcor announced a collaboration with JD Farm to jointly launch NFC (near field communication)-enabled packaging that will ensure more effective and interactive consumer engagement.
Key Segments Covered by Active, Smart, and Intelligent Packaging Industry Survey Report
By Packaging Type:
- Active Packaging
- Oxygen Scavenging Sachets
- Modified Atmosphere Packaging (MAP)
- Smart & Intelligent Packaging
- Time & Temperature Indicator (TTI) Labels
- Freshness Indicators
- Radio Frequency Identification (RFID) Tags
By Application:
- Food & Beverage
- Meat, Poultry & Seafood
- Fruits & Vegetables
- Dairy Products
- Bakery & Confectionary
- Processed Food
- Others
- Pharmaceuticals
- Cosmetics
- Other Applications
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia and Pacific
- Middle East and Africa (MEA)
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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