The bag-in-tube market is anticipated to be worth USD 5.6 million in 2024. The market is projected to reach USD 8.7 million by 2034. The market is further expected to advance at a CAGR of 4.5% from 2024 to 2034. This market expansion is driven by increasing consumer demand for innovative and convenient packaging solutions, particularly in the wine and spirits industry.
The Bag in Tube packaging offers several advantages, including ease of use, extended shelf life, and reduced environmental impact due to its lightweight and recyclable materials.
Additionally, the rise in e-commerce and online retail has bolstered the need for durable packaging options that ensure product safety during transit. Technological advancements in packaging materials and production processes further contribute to the market’s growth.
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Moreover, the growing trend towards sustainability and eco-friendly packaging solutions is expected to drive the adoption of Bag in Tube packaging, as it aligns with the environmental goals of both consumers and manufacturers.
Key Takeaways – Bag-in-Tube Market Study
- Metalized PET will continue to be highly preferred in the bag-in-tube market, and is projected to capture more than 60% of the market share during the forecast period.
- Demand from manufacturers of wine and olive oil is collectively expected to hold around 80% of the global bag-in-tube market share, and its absolute growth is expected to be more than any other segment.
- Western Europe is expected to dominate the bag-in-tube market and is projected to register an impressive CAGR.
- Manufacturers of bag-in-tube can achieve substantial profits by targeting wine and spirit manufacturers as these end users finding bag-in-tube as a lightweight, leak-proof and economical packaging alternative to glass.
Largely Untapped Markets Exist in Asia Pacific and MEA
Bag-in-tube packaging, which is the extended version of bag-in-box, is very new to some markets. While the market penetration of bag-in-tube is very high in Western Europe, it is somewhat low in North America.
The largely profitable markets of Latin America and Eastern Europe, where bag-in-tube is in its introductory and developing stages, are the major producers and consumers of wine, offering a great opportunity for manufacturers of bag-in-tube packaging.
APEJ, MEA, and Japan have almost a negligible penetration of bag-in-tube, making them highly profitable regions for manufacturers that aim to improve their market positions.
Bag-in-tube packaging is extensively used for packaging wine and spirits, followed by high-end vegetable oil (olive oil) in European countries. The global millennial population is estimated to surpass 30% mark by the end of 2025. Millennials are easily attracted towards innovative packaging like bag-in-tube and bag-in-boxes as they such packages easy to carry and store. This is expected to create lucrative opportunities for bag-in-tube manufacturers worldwide.
Competitive Landscape
The competitive landscape of the bag in tube market is dynamic and multifaceted, characterized by the presence of numerous players ranging from large multinational corporations to small and medium sized enterprises. The players compete based on factors such as product innovation, quality, pricing, distribution channels, and brand reputation.
Key Players
- Smurfit Kappa Group PLC
- Industri-Bag
- Grafica Rovellosa SL
- Parish Manufacturing Inc
- Tecnicam S.r.l
- Uline
- Master Packaging Inc
- SKS Packaging Pvt. Ltd
- Sunpack Industries
- DS Smith
Segmentation Analysis of the Bag in Tube Market
By Product Type:
- EVOH Barrier + PE
- Metallized PET
By Capacity:
- Less than 1000 ml
- 1000 ml to 2000 ml
- 2001 to 3000 ml
- More than 3000 ml
By End Use:
- Wine
- Spirit
- Olive Oil
- Fruit Juices
- Others
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- South Asia and Pacific
- East Asia
- The Middle East and Africa
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