Online Food Delivery and Takeaway Growth Driven by Pricing Strategies and Product Types

Online Food Delivery and Takeaway Market1

According to the latest industry analysis, the market size for online food delivery and takeaway is estimated to be around USD 28,295.9 million in 2024. It is projected to exhibit a CAGR growth of 7.20% over the forecast period, with an estimated market size of USD 56,828.1 million in 2034.

The post-pandemic world has brought about a shift in the way people order food. Seeking comfort and convenience, individuals all around the world are increasingly relying on demand for online food delivery and takeaway services. This trend has given rise to a diverse range of options, restaurants, cuisines, and preferences for people living away from their families.

The growth of online food delivery and takeaway platforms has also led to the rise of ghost kitchens and virtual restaurants. These entities cater exclusively to delivery and takeaway orders. Restaurants are offering contactless delivery options to ensure food safety and convenience. In response to the growing demand for online-ordered food, restaurants are also joining these platforms to reach a wider customer base.

The ongoing trend of health-conscious dietary habits has also influenced the online food delivery and takeaway market. Online food delivery platforms are also offering vegan, vegetarian, gluten-free, and keto options to cater to the demands of people with specific dietary preferences.

With the widespread use of mobile phones and easy access to the internet, people in urban and semi-urban setups are increasingly relying on these platforms for their everyday meals. The use of AI and machine learning algorithms is also improving personalized recommendations, making the online food delivery experience more enjoyable and seamless. These food delivery applications focus on sustainable packaging and eco-friendly delivery practices to meet the needs of eco-conscious consumers.

Key Takeaways from the Market Study:

  • The non-veg segment is set to dominate the online food delivery and takeaway market with a share of 89.40% in 2024.
  • Based on the price range, the low segment is on track to lead the online food delivery and takeaway industry with a share of 55.30% in 2024.
  • The online food delivery and takeaway industry in China is anticipated to develop at a CAGR of 3.90% through 2034.
  • The online food delivery and takeaway industry in Germany is estimated to rise at a 5.10% CAGR through 2034.
  • The online food delivery and takeaway market in the United States has the potential to increase at 4.20% CAGR through 2034.
  • The Japan online food delivery and takeaway industry is predicted to rise at a 6.40% CAGR through 2034.
  • The online food delivery and takeaway industry in India is very likely to inflate at a CAGR of 6.90% through 2034.

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Competitive Landscape:

The online food delivery and takeaway market is highly competitive and dominated by several prominent companies are

  • Uber Eats
  • DoorDash
  • Grubhub
  • Swiggy
  • Meituan Dianping
  • Delivery Hero
  • Deliveroo
  • Ele.me
  • Foodpanda GmbH
  • Just Eat Holding Limited
  • Takeaway.com Holding B.V
  • Grubhub Inc.
  • Domino’s Pizza Inc.
  • Snapfinger Inc.
  • Pizza Hut Inc.
  • Foodler Inc.
  • Mobo Systems Inc.
  • Zomato Media Private Limited

Company Practices

  • These companies are constantly coming up with exclusive offers and discount plans to attract more consumers to their platforms.
  • To stay competitive in the market, these companies are also embracing sustainable packaging and delivery practices, which is a positive step towards reducing their environmental impact.
  • Key players are offering additional coupons and cashback to customers if the food is not delivered within the promised time, which is a great way to improve customer satisfaction and loyalty.

Recent Developments:

  • In March 2022, Foodhub partnered with MoEngage to improve customer engagement using AI-powered solutions.
  • In Dec 2023, Just Eat Takeaway.com announced plans to trial an in-car food ordering service in Europe.
  • In March 2024, Zomato started delivering food to cinema halls after Swiggy announced train food delivery services.

Key Segments in the Global Online Food Delivery and Takeaway Market:

By Product Type:

  • Vegetarian
  • Non-vegetarian

By Price Range:

  • High
  • Mid
  • Low

By Distribution Channel:

  • Fast Food
  • Chain Restaurants
  • Online Channels
  • Independent Restaurants
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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