The global breakfast cereal market, valued at approximately USD 43.87 billion in 2023, is expected to expand at a compound annual growth rate (CAGR) of 4.6% over the next decade. This growth trajectory will drive the market’s value to an estimated USD 68.87 billion by 2033.
The demand for breakfast cereals is expected to rise in the coming years as global awareness about daily food choices increases. Consumers are prioritizing convenience and healthier options, fueling significant market growth. Leading brands are expanding their product lines to cater to a wide range of demographics, from young children to adults.
Urban residents, in particular, are the largest consumers of breakfast cereals due to their fast-paced lifestyles. The ease of preparation and convenience of breakfast cereals align perfectly with their busy mornings, making them a popular choice. Additionally, breakfast cereals appeal to various consumer segments, including households seeking quick meal solutions, health-conscious individuals, students needing easy breakfast options, and children drawn to fun and colorful cereals.
Key Takeaways from the Breakfast Cereals Market Report
- The breakfast cereal market is expected to grow at a modest rate of 4.6% from 2023 to 2033.
- Ready-to-eat breakfast cereal dominates the global market with an overall revenue share of 65.5%.
- Australia is the leading market for packaging tensioners, with a CAGR of 14.6% from 2023 to 2033.
- The anticipated market CAGR of Germany is 9.2%, Japan is 7.9%, the United States is 7.9%, and China is 7.4% in terms of breakfast cereal market growth.
- Supermarkets dominate the sales channel segment with a global revenue share of 38.50%
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Competitive Landscape of the Breakfast Cereal Market
The breakfast cereal market is saturated with numerous companies catering to both local and global demands. The strong presence of international brands has made it challenging for startups and smaller businesses to break into the market. To meet the ever-changing dietary preferences of consumers, brands must frequently update their product offerings. Despite these challenges, the steady demand for breakfast cereal persists. Established brands continue to stay relevant by innovating with new flavors, healthier options, and convenient packaging.
Recent Developments in the Breakfast Cereal Market
- In October 2022, Kellogg’s India launched Kellogg’s Pro Muesli, a high-protein, 100% plant-based muesli. In August 2021, Kellogg’s introduced Froot Loops, a multigrain cereal made from corn, wheat, and oats.
- Quaker, one of India’s leading brands in the oats segment, entered the Ready-to-eat (RTE) cereal segment with a new delicious, innovative, and modern breakfast offering – Quaker Oats Muesli.
- General Mills launched a series of instant oatmeal cereals, strategically targeting young children to create a healthy and appealing breakfast option. The company aims to establish healthy eating habits early in a child’s life by introducing fun and nutritious oatmeal options.
Key Companies in the Breakfast Cereal Market
- Kellogg Company
- Marico Ltd.
- B&G Foods Inc.
- Bagrrys India Ltd.
- General Mills Inc.
- Nestle S.A.
- Pepsico Inc.
- Bob’s Red Mill
- Weetabix Ltd
- Erewhon
- Post Holding Inc.
- MOM Brands Company
- Others
Key Segments
By Nature:
- Organic
- Conventional
By Product Type:
- Ready-to-Eat
- Hot Cereal
By Sales Channel:
- Modern Trade
- Traditional Grocery Stores
- Convenience Stores
- Specialty Stores
- Online Retail Stores
- Others
By Region:
- North America
- Latin America
- Europe
- Asia
- Middle East and Africa
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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