Exploring the Growth of Flavored Milk: How Unique Tastes and Natural Coloring Are Shaping the Market

Flavored Milk Market

The flavored milk market is projected to secure a valuation of USD 3,511.20 million in 2023, and is anticipated to rise to USD 6,529.38 million by 2033. The market is estimated at a CAGR of 6.4% during the forecast period.

The growing demand for healthy drinks, natural ingredients, beverages, and exotic tastes is propelling market growth. The increasing adoption of flavored milk by generation-Z consumers to maintain a healthy lifestyle is flourishing the market share further. Growing consumer awareness of premium beverages and lactose-free milk is surging the demand for flavored milk.

The manufacturers are enhancing milk quality by adding organic ingredients, artificial colors, and fruit extracts, which in turn fuel the market expansion. The adoption of flavored milk is increasing due to its added nutrients, such as vitamins, calcium, iron, and potassium. Rising demand for standardized and high-quality drinks drives the food & beverages sector during the forecast period.

The innovation of refrigerated flavored milk to extend the shelf-life of products is spurring market opportunities. Around 65% of people in America suffer from improper digestive systems, which upsurges the market growth further. Various campaigns promoting health and fitness freak lifestyle are accelerating the demand for flavored milk. Recently, the innovation of Tetra packaging for storing beverages to maintain their quality, texture, and taste is boosting the market size.

How the Market Growing in Developing Countries?

Developing countries such as India and China are expanding their revenue by increasing the production of flavored milk. As one of the prime milk producers, India upsurges its revenue through milk production. It is also one of the significant milk exporters in the globe. The farmers and animal husbandry owners are making massive output by supplying milk to the international market.

With the increasing urbanization and changing lifestyle, consumers are preferring lactose-free milk to avoid digestive problems, which in turn advances the market in these countries. Hence, the manufacturers are innovating separate addition flavored milk for those consumers who face problems related to digestion. By adding these factors, we must be sure that Asia Pacific is significantly growing the flavored milk market.

Key Takeaways:

  • The flavored milkmarket is expected to have a valuation of US$ 6,529.38 million by 2033.
  • With a CAGR of 6.4%, the global market is expected to increase from 2023 to 2033.
  • The United States flavored milk marketis anticipated to secure a significant share through 2033.
  • In the historical period, the market captured a CAGR of 6% between 2017 and 2022.
  • In the historical period, the market was worth US$ 3,312.45 million between 2017 and 2022.

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Competitive Landscape:

The prominent vendors are expanding the market with their innovative products and investing vast amounts in research and development. These players provide unique products to their consumers as per their requirements, and are increasing the sales of flavored milk. Their marketing strategies are mergers, agreements, partnerships, acquisitions, and product launches.

Key Players in the Market:

  • Yili Industrial Group Company Limited
  • Mengniu Dairy Company Limited
  • Gujarat Cooperative Milk Marketing Federation Limited
  • Mother Dairy Fruit and Vegetable Private Limited.
  • Parle Agro
  • Nestle
  • Arla Foods
  • Danone
  • Dean Foods

Recent Developments in the Market:

  • In September 2020, FrieslandCampina acquired Nutricima- a dairy company, to develop milk products, including ready-to-drink flavored milk, evaporated milk powder.
  • In August 2019, Nestle added a new flavor to ready-to-drink milk. The company launched fruit-flavored milk in Indian cities, including Mumbai, Delhi, and Pune.
  • In September 2019, Dairy Plus Milk Blends introduced lactose-free milk, adding oats and almonds flavor.
  • In 2020, Wings Group announced its new launch, ultra-high temperature milk, adding chocolate flavor to expand its business portfolio.

Flavored Milk Market Segmentation by Category

By Type:

  • Dairy Based
  • Plant Based

By Distribution Channel:

  • Supermarkets/Hypermarkets
  • Convenience Store
  • Specialist Stores
  • Online Retail Stores
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • The Middle East & Africa (MEA)

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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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