Blanket Market: Expected to Surge at a CAGR of 4.2% by 2034, Reaching USD 13,176.4 Million

Blanket Market

In 2024, the blanket market is estimated to be valued at US$ 8,732.1 million, with projections indicating a rise to US$ 13,176.4 million by 2034. Furthermore, the market is expected to experience a surge at a compound annual growth rate (CAGR) of 4.2% between 2024 and 2034

In the US, premium and luxury goods are in high demand, particularly among working-class residents in residential neighborhoods. Because of this, a compound annual growth rate (CAGR) of more than ~4% is predicted for the blanket market. Furthermore, the United States is experiencing a surge in home ownership due to changing lifestyles and urbanisation, which is expected to drive development in the sales volume of the blanket market.

Business Growth Drivers:

  1. Increasing Demand for Home Textiles: The growing preference for aesthetically pleasing and comfortable home environments is driving the demand for blankets, bolstered by factors such as rising disposable incomes and changing lifestyle trends.
  2. Expansion of E-Commerce Platforms: The proliferation of e-commerce channels has widened the reach of blanket manufacturers, allowing them to tap into a larger customer base both domestically and internationally, thereby boosting sales and revenue.
  3. Innovative Product Offerings: Companies investing in research and development to introduce innovative materials, designs, and functionalities in blankets are attracting consumers seeking unique and value-added products, contributing to market growth.
  4. Seasonal Variability: Fluctuations in weather patterns, particularly colder seasons in certain regions, create seasonal spikes in blanket demand, providing opportunities for market expansion through strategic inventory management and targeted marketing campaigns.
  5. Customization and Personalization Trends: Increasing consumer inclination towards personalized products and customizable options in home furnishings is driving the adoption of blankets that cater to individual preferences, fostering business growth for manufacturers offering such services.

Industry Restraints:

  1. Raw Material Price Volatility: The blanket industry is susceptible to fluctuations in the prices of raw materials such as cotton, wool, polyester, and down feathers, which can affect profit margins and pricing strategies, posing challenges for manufacturers.
  2. Intense Competition: The blanket market is highly competitive, characterized by the presence of numerous established and emerging players competing for market share, which can lead to pricing pressures and reduced profitability for companies, particularly those with limited differentiation.
  3. Supply Chain Disruptions: Disruptions in the global supply chain, whether due to natural disasters, geopolitical tensions, or pandemics, can impede the procurement of raw materials, production processes, and distribution networks, thereby hindering business operations and market growth.
  4. Environmental Concerns: Increasing awareness of environmental sustainability and eco-friendly practices is prompting consumers to seek blankets made from organic or recycled materials, thereby pressuring manufacturers to adapt their production processes and sourcing strategies to meet these demands, which can entail additional costs and complexities.
  5. Regulatory Compliance: Compliance with stringent regulations and standards pertaining to product safety, labeling requirements, and environmental regulations adds complexity and cost to blanket manufacturing processes, particularly for companies operating in multiple jurisdictions, potentially constraining business growth and profitability.

Key Takeaways from the Plush Blanket Market Study

  • Full-size blankets are expected to hold the leading revenue share of 21.4% in the market in 2021.
  • The U.S. will hold a share 87.7% in North America in 2021, owing to the high penetration of key players in the country.
  • India is a key market in South Asia, registering growth at above 10.3% CAGR owing to higher spending on premium products in the country and increasing development in the real estate category.
  • Europe will continue showcasing lucrative opportunities for the plush blanket market. Demand in Germany and the U.K. will continue supporting growth in the region.

Key Points Covered in Blanket Market Survey

  • Market estimates and forecast 2013-2027
  • Key drivers and restraints impacting market growth
  • Segment-wise, Country-wise, and Region-wise Analysis

Besides launching eco-friendly products, companies are partnering with environmental protection groups to promote cruelty-free and chemical-free manufacturing. Such efforts undertaken by various organizations such as Shades of Green, Boll & Branch, and Pottery Barn are likely to promote sustainable and eco-friendly bedding and help the market grow.

Some of the leading players in the market

  • Pendleton Woolen Mills
  • Urbanara
  • Faribault Woolen Mill Co.
  • Biddeford Blankets LLC
  • Hudson’s Bay Company, Boll & Branch Co.
  • American Blanket Company
  • Shanghai Easun Group
  • Medline Industries Inc.
  • Kanata Blanket Company
  • Jarden Corporation
  • Beurer GmbH
  • New Zealand Wool Blankets Ltd.
  • Barker Textiles
  • UAB Silkeborg
  • Morphy Richards Ltd.

Complete Market Review: A Full Report Analysis

Global Blanket Market by Category

By Product Type:

  • Electric Blanket
  • Regular Blanket

By Material Type:

  • Wool
  • Cotton
  • Polyester
  • Others

By End-User:

  • Residential
  • Commercial

By Sales Channel:

  • Wholesalers/ Distributors
  • Hypermarkets/ Supermarkets
  • Specialty Stores
  • Multi-brand Stores
  • Independent Small Retailers
  • Online Retailers
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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