The South America residential water treatment equipment market is projected to reach a size of USD 1,410.11 million by 2032, with an anticipated CAGR of 9.5% through this period.
In terms of revenue, Brazil leads all South American countries, followed by Argentina and Venezuela. Brazil is projected to show a significant CAGR of 8.7% during the assessment period, propelled by rapid urbanization in the country.
Factors driving the residential water treatment equipment market include growing awareness of environmental pollution, the harmful effects of consuming hard water, concerns about diseases from contaminated water, and increasing demand for smart purifiers through online platforms. Additionally, there is a rising need for additional Point of Entry (POE) or Point of Use (POU) treatments to manage treated recycled wastewater effectively.
However, increasing investments in energy-efficient and advanced water treatment technologies smart metering and data analysis, providing product certification for specific products number of government – private partnerships recent technological innovations to the process.
On the other hand, lack of awareness among consumers, cost of equipment, installation, and periodic services, and aging infrastructure are a few obstructions hindering the prosperity of the market.
The analysts of the report have detected that Brazil is the most lucrative country for the vendors operating in the South America residential water treatment equipment market, projecting the demand from the 200-plus million strong nation to increment at a CAGR of 8.7%, producing a revenue of more than US$475 mn by 2026.
In 2015, volume-wise, the Brazil residential water treatment equipment market produced a demand for 345 thousand units, and the FMI report has estimated the number to escalate up to 875 thousand units by 2026, gaining traction from growing awareness regarding the need and availability of products among the urban consumers. Most of the sales are being report from online portals and retail stores, while direct marketing methods are not generating enough leads.
The Brazil residential water treatment equipment market is driven by favorable government policies to counter radically escalating water contamination concerns in the states of Rio de Janeiro, Espírito Santo, São Paulo, and Minas Gerais. These states have had tremendous industrialization in the recent past, which is leading to greater demand for water purifiers.
The competitive landscape of the South America residential water treatment equipment market is split wide open for product differentiation. There is a strong need for the introduction of new and innovative products in the regional market and the players are now increasing concentrating on UV and gravity or media based purifiers, as these products meet the aesthetics norms.
Some of the prominent companies in the South America residential water treatment equipment market, such as LG, Forbes Lux Group, Philips, and Panasonic are innovating and promoting UV purifiers and are expected to maintain their stronghold throughout the forecast period.
Based on equipment, the FMI report segments the South America residential water treatment equipment market into osmosis equipment, UV equipment, gravity or media equipment, faucet filter, and other filters.
Segmentation of Residential Water Treatment Equipment Market in South America
According to the taxonomy provided in the report, the residential water treatment equipment market in South America has three major segments includes, filtration devices, purification devices and regions.
On the basis of filtration devices, the market has faucet filters and others sub-segments. The other sub-segment includes filter water bottle, solar ball and water pitcher. Purification devices segments comprises of three segments, such as reverse osmosis, ultra violet and gravity media. Based on geography, the residential water treatment equipment market in South America has expanded among six major countries, namely, Argentina, Peru, Chile, Brazil, Venezuela and rest of South Africa.
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