The global wine packaging market value is expected to rise from US$ 6.1 billion in 2024 to US$ 8.4 billion by 2034. This market is expected to be driven by a CAGR of 3.20% over the next decade.
The perception of PET bottles with plastic caps has taken a 180-degree shift among connoisseurs. They no longer view it as a market for low-quality content. The shift has further been accelerated by growing environmental demands and an anticipated deficit of natural cork, that is, if wines continue to be sold in glasses covered with corks at the present rate.
Airlines across the globe prefer to serve wine in plastic packaging due to the low weight and unbreakable quality of wine packaging. These PET bottles usually weigh some 50 grams, which is a fraction of their glass counterparts. Not only in flights, but the sales of plastic bottles are also picking up on the ground.
While German consumers appear to stay rooted in their conventional choice of wine bottles, other countries have gone a step ahead in embracing the changeover of wine bottles. For instance, in Spain and South Africa, glass bottles are being substituted by bag-in-box solutions.
In the United Kingdom, retail giants have been offering wine in PET bottles for quite some time now. In the United States, plastic wine bottles are observing significant demand, thanks to their printable high-gloss outer layer and tear-resistant middle.
“Probable strategies of market players would be developing sustainable packaging solutions, marketing, and highlighting their high points to persuade their target audience. With diminishing demand in the glass segment, players are likely to shift their focus to alternatives like plastic, bag-in-box, aluminum cans, and others,” says an analyst of Future Market Insights.
Key Takeaways from the Wine Packaging Market Report
- The wine packaging market gained US$ 5.2 billion in 2018. In 2023, the industry attained a valuation of US$ 5.9 billion in 2023.
- By material, the glass segment is projected to acquire a market share of 63.1% in 2024.
- Based on packaging format, the bottles segment is anticipated to obtain 56.8% in 2024.
- In North America, the United States is set to expand at a CAGR of 2.3% between 2024 to 2034. In Canada, players look for a growth rate of 2.1% during the same period.
- In Europe, demand for wine packaging solutions in Spain is accelerating at a pace of 3.4%.
- Potential demand for wine packaging in India and China is increasing at an estimated 6.5% and 5.7% CAGR, respectively.
Competitive Landscape
Key players in the market are capturing high-end consumers by developing appealing design packs that have a tactile effect. For instance, Winery Peter Meters was awarded a “red dot award” for its innovative BREE wine line. The frosted surface of the bottle is primarily targeted at women who get inspired by the feel of the bottle while deciding on wines.
Market contenders are also conscious of the advancing demand for bag-in-box packaging, which is especially enjoying popularity in countries like Australia, the United Kingdom, and New Zealand. Consumers in these countries are increasingly taking to these low-cost and handy volume packs.
Apart from these tactics, inorganic strategies like partnerships, mergers, and acquisitions continue to be used by industry players to secure their market position.
Latest Developments in the Wine Packaging Market
- In 2023, Champagne Telmont completed its testing on its lighter-than-ever-before champaign bottle, which recorded weight of a mere 800 grams. These bottles have been assessed to generate around 4% less CO2 in the production of every bottle.
- Frugalpac Limited introduced its second wine bottle named Celi in January 2022. Celi is the first paper bottle that is commercially available for wines.
Wine Packaging Market Landscape
Owens-Illinois Group, Ardagh Group, Scholle Corporation, Liqui-Box Corp, All American Containers, TricorBraun Inc., Smurfit Kappa Group, Mondi Plc, Frugalpac Limited, among others are the prominent players in the global wine packaging market. The Tier 1 players in the market hold 20-25% in the global wine packaging market.
Wine Packaging Market by Category
By Material:
- Glass
- Wood
- Paper and Paperboard
- Metal
- Plastic
By Product Type:
- Bottles
- Bag-in-Box
- Barrels & kegs
- Cans
- Others (Cartons, etc.)
By Sales Channel:
- Online Retail
- Offline Retail
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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