The global Natural Flavor market was valued at USD 6,400.0 million in 2022. In 2023, the demand for natural flavors saw a year-on-year growth of 6.6%, leading to projected sales of USD 7,402.3 million in 2024. Over the forecast period from 2024 to 2034, global sales of natural flavors are anticipated to grow at a compound annual growth rate (CAGR) of 8.5%, reaching an estimated USD 17,636.5 million by the end of 2034.
The health benefits associated with natural flavors in food, pharmaceuticals, and cosmetics are driving significant growth in this sector. Today’s consumers, increasingly informed by research-based social media content, are more conscious about the ingredients and additives in their products. This growing awareness has led to a shift towards products featuring natural flavors and clean label ingredients. Consumers are increasingly prioritizing items with organic certification and those made from natural, pesticide-free, and chemical-free ingredients.
Consumers are becoming more concerned about sustainability and the sourcing practices used to produce natural flavors and their environmental impact. As a result, manufacturers need to address this growing demand by adopting and promoting sustainable practices. For example, leading companies like Keva Flavours and Mane are investing significantly in innovative technologies for natural flavor extraction. These advancements aim to address sensory, regulatory, and economic challenges while minimizing the environmental footprint of production processes.
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Competitive Landscape
Key players in the natural flavors industry are actively innovating to develop a broader range of exciting and diverse flavor formulations using various raw materials. Leading manufacturers are adopting strategies such as mergers and acquisitions, partnerships, and collaborations to enhance production capabilities and reach a larger audience. Additionally, they are leveraging social media and websites to educate consumers and promote their products effectively.
To maintain and grow their market share, brands need to focus on sustainability, ethical sourcing, and minimizing their carbon footprint.
For instance:
- BASF Recently launched Isobionics® Natural alpha-Bisabolene 98 and Isobionics® Natural (-)-alpha-Bisabolol 99 under its brand name of Isobanics brand portfolio to cater to the increasing demand for the natural flavors from consumers across the globe
- Solvay expands the range of one of its flagship products, Rhovanil Natural CW, with three new natural flavor ingredients: Rhovanil Natural Delica, Alta, and Sublima for natural vanillin
Leading Natural Flavour Brands
- International flavors & Fragrances Inc.
- Firmenich SA
- Givaudan
- Takasago International Corporation
- Sensient Technologies Corporation
- Mane SA.
- Cargill
- Tate & Lyle PLC
- Associated British Foods plc
- Corbion N.V.
- Keva Flavours
- Others
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Key Segments of Market Report
By Form:
As per Form, the industry has been categorized into Powder and Liquid.
By End Use:
This segment is further categorized into Food & Beverages (Processed Foods, Instant Food Products, Soups, Sauces, and Dressings, Bakery & Confectionary), Foodservice (Horeca), Beverages, Others (Infant Formula, Sports Nutrition), Pharmaceuticals, Cosmetic & Personal Care.
By Region:
Industry analysis has been carried out in key countries of North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa.
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