Capitalize on the USD 70.1 Billion High-Protein Yogurt Market: Leverage Rising Demand Among Health-Conscious Consumers

High Protein Yogurt Market
High Protein Yogurt Market

The global sales of high protein yogurt is expected to reach a market valuation of US$ 36.6 billion in the year 2023. Based on the survey reports, the global market value progressed at a CAGR of roughly 2.6% over the last half-decade from 2018 to 2022. According to a new analysis report by FMI, the overall market is projected to accelerate with a CAGR of 7% between 2023 and 2033. By following this impressive growth rate, the overall market valuation is forecasted to reach US$ 70.1 billion by end of this projected period.

Currently, high protein food items and beverages, including yogurt, are becoming more and more popular among health-conscious people all across the world. So, the overall market is anticipated to make a pleasant leap ahead, with a yearly growth rate of 7% anticipated between 2023 and 2033. By maintaining this remarkable rate of growth, the market’s total worth is anticipated to soar to a staggering US$ 70.1 billion by 2033 end.

High protein yogurt has become a practical and delectable way to fulfill protein demands as people are shifting away from non-veg food items. The growing acceptance of yogurt intake as a dietary intervention for controlling protein shortage is also driving their demand in recent years.

The growing popularity of live probiotic cultures is another reason behind the increase in sales of high protein yogurt globally. Additionally, the industry has seen a surge in demand as more people who are lactose intolerant look for alternatives or substitutes to conventional dairy products.

Consumers across the countries are growing more health conscious and are looking for nutritive solutions without compromising flavor. Yogurt with a high protein content meets this criterion as it combines the creamy delight of regular yogurt with protein ingredients. So, the market is expanding beyond merely the health and fitness segment as it has become widely popular among a variety of regular customers.

Key Takeaways from the High Protein Yogurt Market Study Report

  • With a substantial market share of 23%, the United States took the lead in sales of high protein yogurt in the year 2022. The higher market share in this region is mostly due to the acceptance of high-protein diets and the focus on healthy eating practices.
  • Germany continues to have a prominent position in the high protein yogurt industry and it held 10% of the global revenue in 2022. Meanwhile, the demand for high-protein yogurt in the United Kingdom is expected to advance at a surprising growth rate of 7.1% through 2033.
  • The market in India is expected to grow at a faster rate, following a year-on-year growth rate of 6% during the anticipated period.

Competitive Landscape for the High Protein Yogurt Market Players

Chobani, Danone, Epi Ingredients, Epigamia, General Mills, Koninklijke DSM, Oikos, Pow-Cow, Yeo Valley, and Yoplait Light are some top players in this market. This market’s expanding customer base has been a major factor in the expansion and globalization of industries in recent years.

With numerous crucial discoveries, the high protein yogurt business is currently going through a flavor-packed revolution. Prominent market players are offering a balanced blend of protein and gut-friendly bacteria to entice more consumers and grow their market share.

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Recent Developments by the High Protein Yogurt Manufacturing Industries

Chobani LLC announced the introduction of their new Chobani Protein brand of high protein yogurts in January 2023. This new product line comes in a number of flavors, including strawberry, blueberry, and vanilla, and each serving has 20 grams of protein.

General Mills, a leading layer in the high protein yogurt and snacks market, announced in February 2023 that it would buy Epic Provisions. With this purchase, General Mills is now having access to the expanding high protein yogurt industry.

High Protein Yogurt Market by Category

By Nature:

  • Organic
  • Conventional

By Product Type:

  • Spoonful
  • Drinkable

By Source:

  • Dairy-Based,
  • Plant-Based

By Flavor:

  • Regular
  • Flavored
  • Berries
  • Vanilla
  • Chocolate
  • Peach
  • Mango
  • Other Flavors

By Sales Channel:

  • Food Service
  • Store-Based Retailing
  • Hypermarkets/Supermarkets

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia and Pacific
  • Middle East & Africa (MEA)

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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