The baby toiletries market is currently valued at around US$ 11.1 billion in 2023, with expectations of a steady growth at a rate of 5.2% throughout the forecast period. By 2033, sales in this market are projected to exceed US$ 18.5 billion. This growth is attributed to various factors, such as the increasing demand for baby toiletry products, the surge in popularity of travel-sized options for baby toiletries, and the growing awareness surrounding baby hygiene.
By product type, baby shampoo remains the top-selling product in the United States. It holds 44% share of the global market. High demand for baby shampoo is due to several factors. Parents are becoming aware of the importance of proper hygiene for their children. This will result in increased usage of baby shampoos.
Rapid shift towards natural and organic baby care products is driving the USA market. Availability of various organic baby shampoos has made them accessible and affordable.
Manufacturers are launching specialized shampoos targeting specific needs. These shampoos often contain natural and organic ingredients, making them attractive to parents.
As per cosmetic info, baby shampoos are products designed to use on the hair of newborns and young children under the age of three. Due to their unique formulation, these products are gentle and non-irritating to eyes. Adults with sensitive skin or hair can also use these products.
As baby shampoos become popular, parents are likely to buy other baby toiletries such as body wash, bubble bath and lotions. This growing demand will create new opportunities for manufacturers to develop innovative products.
Parents are becoming aware of the importance of proper hygiene for their children. Manufacturers have an opportunity to launch innovative products that meet the needs of consumers. This includes development of baby care products with natural and organic ingredients.
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Key Takeaways from the Baby Toiletries Market
- The global baby toiletries market is set to expand at 5.2 % CAGR between 2023 and 2033.
- The revenue generated from the sales of baby toiletries will reach a total of US$ 11.1 billion by 2023.
- By 2033, the global baby toiletries market is set to reach a valuation of US$ 18.5 billion.
- Growing usage of baby shampoo, especially natural and organic ones, in the United States will drive demand for baby toiletries.
Competition Landscape in the Baby Toiletries Market
Leading manufacturers in the baby toiletries market are focusing on offering novel products. These products are designed to meet the needs of a wide range of consumers. They are focusing on developing natural and organic products.
They are striving to make their products affordable so that all parents can access them. Several manufacturers are making sure that their products stand out from the competitors.
Coty Inc., JOHNSON’S Baby, and P&G are key companies in the United States baby toiletries market.
Key Manufacturers Are:
- The Procter & Gamble Company
- Johnson & Johnson Consumer Inc. /li>
- Kimberly-Clark Corporation
- Artsana S.p.A. California Baby
- Unilever group (Dove)
- Beiersdorf, Inc.
- Galderma Laboratories, L.P.
- Nature’s Baby Organics
- Expanscience Laboratoires
- Weleda, Inc.
- DR. Fischer Ltd.
- Earth Mama Organics
- DCS Group(UK) Limited
- Wordsworth UK Limited
- Premier English Manufacturing
- DeltPak Pty Ltd.
- Ekko International Pty Ltd.
- Ampar International and Premier Care Industries.
Recent Developments:
- In May 2022, JOHNSON’S Baby, a Johnson & Johnson trademark, introduced new paper-based filler packs. These are conventional bottles of baby shampoo, bedtime bath, and top-to-toe wash.
- In September 2021, Kylie Baby, a new baby care product brand created by Kylie Jenner, was launched. The brand’s direct-to-consumer website will be the only place to buy baby care items for infants and children.
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Baby Toiletries Market Key Segments
By Product Type:
- Baby Shampoo
- Baby Wipes
- Baby Toothpaste
- Baby Bath Additives
- Baby Soaps
By End Users:
- New Born
- Infants
- Toddlers
By Sales Channel:
- Distributors/Wholesalers
- Hypermarket/Supermarket
- Specialty Store
- Convenience Store
- Online Retailer
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