The GCC functional food market size is expected to hit USD 30.9 billion by 2032, driven by a projected annual growth rate (CAGR) of 11% from 2022 to 2032.
Recent trends indicate significant potential for growth in the Middle East nutraceuticals industry. Although the dietary supplements market is approaching maturity, the functional food sector is set for considerable expansion. This anticipated growth is fueled by increased healthcare spending and a rising preference for self-medication.
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As people increasingly prioritize fitness and health, they are willing to invest more in food and products that enhance their well-being and future living conditions. Rising living standards have led to higher consumer spending on health- and fitness-related items. In the GCC countries, there is growing interest in the benefits of functional foods and their role in preventing and mitigating disease. Consequently, more consumers are turning to functional foods and beverages not only to address health issues like joint pain, bone health, and overall well-being but also to prevent illnesses such as heart disease and other conditions.
These factors have led consumers to prioritize the consumption of essential nutrients to maintain health and reduce medical costs. The GCC functional food market is anticipated to experience strong demand in countries like the UAE and Saudi Arabia, while other GCC nations may see lower demand.
Functional foods are nutritious items that offer added benefits beyond their basic nutritional content. They encompass a diverse range of products, including omega-3 fatty acid-fortified eggs, stanol/sterol-enriched low-fat spreads, probiotic yogurt, and protein-enriched breads, suitable for daily consumption.
Key Trends – GCC Functional Food Market:
- Consumers across the GCC region are increasingly prioritizing health and wellness, leading to a growing demand for functional foods that offer additional health benefits beyond basic nutrition.
- There is a notable shift towards natural and organic functional foods, driven by concerns over artificial ingredients and additives. Consumers are seeking products made from high-quality, natural ingredients with proven health benefits.
- Market players are focusing on innovation to introduce new functional food products that cater to specific health needs, such as digestive health, weight management, and immunity boosting.
- The availability of functional foods in mainstream retail outlets, including supermarkets, hypermarkets, and online platforms, is expanding, making these products more accessible to consumers across the GCC region.
Key Players in GCC Functional Food Market
Detailed profiles of companies are also included in the GCC functional food market report to evaluate their strategies, key product offerings and recent developments. Some of the key players profiled in the functional food market study include Almarai, Danone, AL Rawaby Dairy, Pinar, Anchor, Kraft Foods, IFFCO, Nestlé, Oman Flour Mills Company, The Modern Flour Mills and Macaroni Factories, Al Ghurair Foods, Alyasra Foods, AL Jazira Poultry Farm LLC NEZO, ZAD INDUSTRIES & TRADING CO and Savola Foods. To increase their sales in GCC functional food market, major players based in the region are focusing on generating awareness and launching new product variants.
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Key Segment
On the basis of product type
- functional dairy products
- cereals, flakes & confectioneries
- iodised salt
- fortified eggs
- fish & meat
- oil & margarine
By distribution channel
- hypermarkets/A-class stores
- self-service & B-class chains
- consumer cooperative & groceries
- others
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