The brown rice market is set for substantial growth, with its value expected to rise from USD 9,256.90 million in 2024 to USD 18,456.50 million by 2034. This increase underscores the projected surge in brown rice consumption, anticipated to achieve a compound annual growth rate (CAGR) of 7.10% over the forecast period.
Rice is a key staple food, enjoyed by over half of the global population. Although rice is produced and milled worldwide, the majority of it is consumed in the countries where it is grown. However, increasing demand in certain regions is fueling international rice trade between different areas.
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Brown rice is the whole grain rice with its outer hull removed, and it retains more nutritional value compared to white rice due to minimal processing. As health-conscious consumers increasingly prefer nutritious eating habits, the brown rice market is growing at a faster compound annual growth rate (CAGR) than the overall rice market. Rising demand for brown rice in major importing countries is drawing the attention of leading producers, who are focusing more on its production.
Brown Rice Market Drivers:
Brown Rice market is increasing with respect to the growth of rice trade between the countries. Brown market is projected to expand at a higher pace compared to rice market, due to shifting preference towards healthy eating habits and nutrients provided by brown rice, such as vitamins (B), phosphorus, and magnesium, makes it a preferred choice for many health-conscious customers.
Due to increasing demand, the manufacturers are focusing on launching new brown rice brands and making renewed efforts to attract health-conscious people. Demand for brown rice is also emerging from various
Middle-East and African countries, driving the growth of brown rice market. Innovation in packaging and changing food preference such as emergence of ready-to-eat food product will result in introduction of ready-to-cook brown rice, during the forecast period. In majority of countries where brown rice was earlier preferred by only diabetic patients, is now getting traction from growing number of fitness conscious consumers. Increasing per capita consumption of rice in countries where it is not a staple food is also expected to support the growth of brown rice market
Competitive Landscape of the Brown Rice Industry
Major rice producers and well-established brands dominate a significant portion of the brown rice market, leveraging their extensive distribution networks and brand recognition to maintain a robust presence. Concurrently, lesser-known brands are emerging, focusing on organic, specialty, and locally sourced brown rice offerings. These brands cater to the increasing consumer demand for distinct flavors, ethical sourcing, and unique product offerings.
The brown rice market is built on innovation and differentiation in competition. Brands are seeking unexplored means to urge consumers to buy their products. This also entails the introduction of pre-cooked, convenient brown rice options for time-strapped consumers who prefer ready-to-cook meals.
Recent Developments in the Brown Rice Industry
- LT Foods, a global FMCG company originating from India, expanded its Super Food offerings by introducing ‘Daawat Quick Cooking Red Rice,’ rich in phytonutrients and high fiber content, catering to health-conscious consumers.
- Lotus Foods, a prominent heirloom and organic rice company, enhanced its Organic Asian Rice Noodle Line with two improved Pad Thai Rice Noodles, available in traditional and brown rice varieties, launched at Natural Products Expo West in Anaheim, CA.
- Nuhealth, known for its innovative snacks made from wholegrain brown rice, launched its RiceUP! Brown Rice Bar ranges in six chocolate flavors, offering various health benefits from carefully selected ingredients.
- Riviana Foods Inc., America’s leading rice company, revealed a refreshed packaging design for its Success Rice line, including White Rice, Brown Rice, Quinoa, Jasmine Rice, and Basmati Rice, introduced on April 26, 2022.
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Key Companies in the Market
- T.K. Ricemill and Ash
- Asia Golden Rice Co.Ltd.
- Daawat
- KRBL Limited
- Kohinoor Foods Limited
- Shiva Shellac and Chemicals
- Amira Nature Foods Ltd.
- LT Foods Ltd.
- New Bharat Group Rice Mills
- Lundberg Family Farms
- Kikkoman Corporation
- Sukoyaka Brown Rice
- Chandrika Group of Mills
- Pride India FMCG Limited
- Riviana Foods Inc.
- Ebro Foods
- Agustin Biotech Pvt. Ltd.
- SunFoods LLC.
- Hain Celestial Group
Key Segments
By Type:
- Sweet
- Basmati
By Length:
- Long-Grain
- Medium-Grain
- Short-Grain
By Distribution Channel:
- Hypermarkets and Supermarket
- Grocery Store
- Convenience Store
- Online
- Others
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa
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